AI & Predictive Analytics

“Why is data analysis important?” isn’t a question you’re likely to hear from the c-suite anytime soon. More than 40% of brands say they plan to increase their data-driven marketing…

AI in Digital Marketing: How a CDP Unlocks Potential

It is undisputed that, done right, AI in digital marketing can unlock enormous value for organizations. “Marketing leaders who stay focused on AI’s long-term transformational effect on marketing will gain…