Acquisition Marketing

Search
The Future of Targeted Advertising

Maybe you didn’t like third-party cookies, but everybody was using them: publishers, advertisers, agencies. They were everywhere. They were cheap. Now, they are (almost) gone. Among the most impacted use…

Adtech paradigm-Kepler-and-ActionIQ

Marketing and advertising professionals are more than aware of the massive disruptions in the martech and adtech industry. Those on the ad agency side are also acutely aware of the…

Create an Acquisition Marketing Revenue Machine by Breaking Free From Your DMP

You know the music — it’s been a hit for the past three years — third-party cookies are going to be deprecated by Google (eventually). Along with them, DMP technology…

Acquire Humans, Not Bots - Targeting, Return on Ad Spend and Security

In today’s economic climate, many marketing teams are doing their best to make the most out of limited budgets. They face the challenge of continuing to drive better results, but…

Acquisition Marketing in times of uncertainty - featured image

It’s a very interesting year for acquisition marketing. As marketing leaders look ahead at the next 12 months, they have a lot to be uncertain about: from high interest rates…

How Bloomberg Slashed Acquisition Costs In Months With a CDP - ActionIQ partner

Customer acquisition has long been at the forefront of marketing priorities across industries. With acquisition costs rising faster every year and the approaching deprecation of third-party identifiers, brands are eager…

Modernize Your Acquisition Strategy By Decommissioning Your DMP

You can future-proof your acquisition strategy to prepare for an ever-evolving environment by sunsetting your data management platform (DMP). The death of third-party cookies has continued to evolve. Google announced…