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MarTech Series Interview with Tasso Argyros on CDPs

In a wide-ranging interview with MarTech Series, ActionIQ co-founder and CEOTasso Argyros discusses our take on customer data platforms, CDP’s influence on audience conversion, and how ActionIQ is preparing for an AI-centric world. Here are a few excerpts: What Motivated You to Create a Customer Data Platform “In addition to founding Aster Data, I’ve worked…

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Data: Freedom & Flexibility

Last week we published our first chapter in our series on an Enterprise Customer Data Platform (CDP). Our first chapter discussed how we’re only using 1% of our data and how to change that to ensure you’re getting the most out of your data. In chapter two we talk about Freedom & Flexibility. Chapter 2:…

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Sequoia Bets on ActionIQ for Marketers

Source (paywall): WSJ – Sequoia Bets on ActionIQ for Marketers’ Data Management Platform As part of our ActionIQ “reveal” that started last October, we are happy to announce that Sequoia has led both our seed round and our Series A. FirstMark Capital, along with our seed round investors, also participated in the Series A. WSJ’s…

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