Posts by Tasso Argyros

Supercharge your martech stack to achieve personalization at scale

For decades, marketing futurists have held out the promise of personalization at scale—i.e. the ability to dynamically tailor every interaction that every customer has with their brand, based on their unique wants and needs. And for those who can achieve it, the potential rewards are game-changing, according to a 2017 McKinsey report: At 41% of…

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MarTech Series Interview with Tasso Argyros on CDPs

In a wide-ranging interview with MarTech Series, ActionIQ co-founder and CEOTasso Argyros discusses our take on customer data platforms, CDP’s influence on audience conversion, and how ActionIQ is preparing for an AI-centric world. Here are a few excerpts: What Motivated You to Create a Customer Data Platform “In addition to founding Aster Data, I’ve worked…

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