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Demystifying CDPs: Composable CDPs, Reverse ETLs and Hybrids

There has been a lot of talk recently on what is a customer data platform (CDP) versus some of the other new category terms, leading to debate on social media…

Composability Eats Identity (For Breakfast)

A Brief History of Identity Resolution In the past, resolving the identities of your customer records has been a challenging problem to tackle. Master data management (MDM) technologies in the…

Meet the New AIQ CX Hub

If you’re familiar with ActionIQ, you may notice we look a little bit different. If you’re not, please allow us to introduce ourselves. We’ve been synonymous with customer data since…

ActionIQ’s New Ways of Working

Office-first or remote-first? That is the question these days, and there’s no lack of passion about it. Some sides argue that remote workers have no hustle, whereas others claim the…

ActionIQ, CDP Announces $100M Series C Extension

We are excited to announce a fresh funding infusion, in the form of a $100M Series C extension, barely a year after our initial Series C closing. The extension was…

Black Lives Matter

The past few weeks have been a time of reflection and action as it relates to the experience of Black people in America. Like so many others, at ActionIQ we…

Survive Now Thrive Tomorrow

These can be scary times. Our thoughts first go to our loved ones, our employees and customers and all their families and friends. I have to keep reminding myself that…

Leading Customer Data Platform, ActionIQ, Raises $32M to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, today announced it has raised a $32M series C round led by March Capital Partners with…

Adobe & Salesforce join the CDP Club

3 Questions Every Brand Should Before They Consider Leveraging a Marketing Cloud as their CDP The Customer Data Platform market continues to evolve with CDP Marketing Cloud claims from both…

For decades, marketing futurists have held out the promise of personalization at scale—i.e. the ability to dynamically tailor every interaction that every customer has with their brand, based on their…

If you thought a marketing cloud would solve your customer data woes, you may want to think again. “An MC may still require you to stitch together data and connect…

Like any transformative new technology, the world is still trying to wrap its mind around the concept of customer data platforms (CDP). To help separate the hype from the chaff,…