Posts by Tasso Argyros
If You Can’t Beat Them, Join Them: Adobe & Salesforce Join the CDP Club
3 Questions Every Brand Should Ask About Their Own CDP Investments The Customer Data Platform market officially expanded this week with both Adobe and Salesforce throwing their clouds into the CDP ring. For those of us who have been building this category for the last 5 years – we want to say welcome to the…
Read MoreSupercharge your martech stack to achieve personalization at scale
For decades, marketing futurists have held out the promise of personalization at scale—i.e. the ability to dynamically tailor every interaction that every customer has with their brand, based on their unique wants and needs. And for those who can achieve it, the potential rewards are game-changing, according to a 2017 McKinsey report: At 41% of…
Read MoreWill marketing clouds really solve your customer data challenges?
If you thought a marketing cloud would solve your customer data woes, you may want to think again. “An MC may still require you to stitch together data and connect it to execution systems — even after you thought you had handed off the problem once and for all,” writes argues ActionIQ CEO Tassos Argyros…
Read More5 steps to drive the all‑important second purchase using your own customer data
Marketers are often focused on acquiring new customers, and rightly so. That is critical to growing a brand. However, they only begin to deliver long-term value when they are able to ensure repeat business with that customer. And in the digital age, securing that all-important second purchase is no mean feat. “When consumers have so…
Read MoreAs Access to Third-Party Data Falls, Marketers Double Down on Their Internal Customer Data
Written by ActionIQ CEO, Tasso Argyros Is third-party customer data going from the next big thing to a thing of the past? If so, what can and should marketers do to respond? Restrictions on third-party data are coming fast and furious. Due to revelations in March of its questionable use of Facebook data, Cambridge Analytica…
Read MoreMarTech Series Interview with Tasso Argyros on CDPs
In a wide-ranging interview with MarTech Series, ActionIQ co-founder and CEOTasso Argyros discusses our take on customer data platforms, CDP’s influence on audience conversion, and how ActionIQ is preparing for an AI-centric world. Here are a few excerpts: What Motivated You to Create a Customer Data Platform “In addition to founding Aster Data, I’ve worked…
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