15 Jun No Black Boxes
Last week we published our second chapter in our blog post series on an Enterprise Customer Data Platform. The second...
Are you ready to unlock your customer data?
Author: Tasso Argyros
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08 Jun Data: Freedom & Flexibility
Last week we published our first chapter in our series on an Enterprise Customer Data Platform (CDP). Our first chapter...
31 May Managing 1% of Your Data: What Happened to the Other 99%?
Posted at 02:00h
in Blog
Roadmap to Enterprise CDP Over the next few weeks we will be publishing a series of blog posts about what an...
27 Apr Thou Shalt Trigger & Personalize Based on Journeys, Not Events or Products
Marketers often ask me “what are low hanging fruits for AI?” My answer is always the same, the two promising...
01 Mar Legend of the Phoenix: Personalization
Personalization is a weird thing. Like the legend of the Phoenix, the bird that is cyclically reborn, personalization is one...
27 Feb We Are On The Right Path to Marketing’s Holy Grail: Digital Personalization At Scale
McKinsey & Company recently published an insightful article titled “Marketing’s Holy Grail: Digital personalization at scale” (the key term here:...
22 Feb The Chief Marketing / Technology / Analytics / Data Officer
Posted at 06:00h
in Big Data
Yes, there were good old days for a CMO. Days when they focused on the brand, creative, and the like. "If...
15 Feb The New Normal for the B2C CMO: How to Compete in the World of Direct to Consumer
Data from mobile, social, online, offline, point of sale, CRM, beacons—the list goes on and on. As if the sources...
10 Jan Give ‘Em a Break: Let Marketing Analysts Do Their “Real” Job
Despite the fact that the enterprise is looking to grow their analytics ranks, finding and retaining world-class analytical talent is...
05 Jan ABT – Always Be Testing: A Test-Driven Marketing Organization Is the Only Path to Success
Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of accurate measurement. Instead of a...
12 Dec Discount Less, Analyze and Test More During the Holiday Marketing Rush
Black Friday. The phrase alone can send shivers down the retail marketing spine. But, over time, it has transformed from...
29 Nov Accelerate Your Marketing and Fail, Fast
Posted at 20:00h
in Big Data
Failure is okay. I suggest failure all the time. But let me be more specific. I believe in taking on...
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