15 Jun No Black Boxes Posted at 06:00h in Big Data, Blog, Customer Experience, Data Integration by Tasso Argyros Last week we published our second chapter in our blog post series on an Enterprise Customer Data Platform. The second... Read More
08 Jun Data: Freedom & Flexibility Posted at 06:00h in Big Data, Blog, Data Integration, Technology by Tasso Argyros Last week we published our first chapter in our series on an Enterprise Customer Data Platform (CDP). Our first chapter... Read More
31 May Managing 1% of Your Data: What Happened to the Other 99%? Posted at 02:00h in Blog by Tasso Argyros Roadmap to Enterprise CDP Over the next few weeks we will be publishing a series of blog posts about what an... Read More
27 Apr Thou Shalt Trigger & Personalize Based on Journeys, Not Events or Products Posted at 06:00h in Blog, Customer Experience by Tasso Argyros Marketers often ask me “what are low hanging fruits for AI?” My answer is always the same, the two promising... Read More
01 Mar Legend of the Phoenix: Personalization Posted at 06:00h in Big Data, Blog, Customer Experience, Data Integration by Tasso Argyros Personalization is a weird thing. Like the legend of the Phoenix, the bird that is cyclically reborn, personalization is one... Read More
27 Feb We Are On The Right Path to Marketing’s Holy Grail: Digital Personalization At Scale Posted at 06:00h in Blog, Customer Experience by Tasso Argyros McKinsey & Company recently published an insightful article titled “Marketing’s Holy Grail: Digital personalization at scale” (the key term here:... Read More
22 Feb The Chief Marketing / Technology / Analytics / Data Officer Posted at 06:00h in Big Data by Tasso Argyros Yes, there were good old days for a CMO. Days when they focused on the brand, creative, and the like. "If... Read More
15 Feb The New Normal for the B2C CMO: How to Compete in the World of Direct to Consumer Posted at 06:00h in Big Data, Customer Experience by Tasso Argyros Data from mobile, social, online, offline, point of sale, CRM, beacons—the list goes on and on. As if the sources... Read More
10 Jan Give ‘Em a Break: Let Marketing Analysts Do Their “Real” Job Posted at 06:00h in Big Data, Blog, Data Integration, Technology by Tasso Argyros Despite the fact that the enterprise is looking to grow their analytics ranks, finding and retaining world-class analytical talent is... Read More
05 Jan ABT – Always Be Testing: A Test-Driven Marketing Organization Is the Only Path to Success Posted at 06:00h in Big Data, Blog, Customer Experience by Tasso Argyros Last year, Facebook made a groundbreaking decision to forego significant ad revenue in favor of accurate measurement. Instead of a... Read More
12 Dec Discount Less, Analyze and Test More During the Holiday Marketing Rush Posted at 18:00h in Big Data, Data Integration, Technology by Tasso Argyros Black Friday. The phrase alone can send shivers down the retail marketing spine. But, over time, it has transformed from... Read More
29 Nov Accelerate Your Marketing and Fail, Fast Posted at 20:00h in Big Data by Tasso Argyros Failure is okay. I suggest failure all the time. But let me be more specific. I believe in taking on... Read More