Posts by Tasso Argyros
ActionIQ’s New Ways of Working
Office-first or remote-first? That is the question these days, and there’s no lack of passion about it. Some sides argue that remote workers have no hustle, whereas others claim the office is a relic of the past. Fortunately, at ActionIQ, we have a passion for data — and so we use data to guide us…
Read MoreOur $100M Series C Extension: Why it Happened, What it Means
We are excited to announce a fresh funding infusion, in the form of a $100M Series C extension, barely a year after our initial Series C closing. The extension was led by our existing investors who, having been with us for a long time, clearly see how we have taken the lead position in the…
Read MoreAn Introspective on Black Lives Matter and Our Commitment to Change
The past few weeks have been a time of reflection and action as it relates to the experience of Black people in America. Like so many others, at ActionIQ we heard the call to action and have been taking a hard look at our internal workings to get an understanding of what we need to…
Read MoreSurviving Now, Thriving Tomorrow
These can be scary times. Our thoughts first go to our loved ones, our employees and customers and all their families and friends. I have to keep reminding myself that as long as we are healthy, every other problem is secondary to some extent. I went through the 2008 crisis as the founder of my…
Read MoreActionIQ Raises $32M to Compete with Adobe and Salesforce on Customer Data
ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, today announced it has raised a $32M series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75M to compete with…
Read MoreIf You Can’t Beat Them, Join Them: Adobe & Salesforce Join the CDP Club
3 Questions Every Brand Should Before They Consider Leveraging a Marketing Cloud as their CDP The Customer Data Platform market continues to evolve with CDP Marketing Cloud claims from both Adobe and Salesforce finally officially entering the scene this fall. For those of us who have been building this category for the last 5 years…
Read MoreSupercharge your martech stack to achieve personalization at scale
For decades, marketing futurists have held out the promise of personalization at scale—i.e. the ability to dynamically tailor every interaction that every customer has with their brand, based on their unique wants and needs. And for those who can achieve it, the potential rewards are game-changing, according to a 2017 McKinsey report: At 41% of…
Read MoreWill marketing clouds really solve your customer data challenges?
If you thought a marketing cloud would solve your customer data woes, you may want to think again. “An MC may still require you to stitch together data and connect it to execution systems — even after you thought you had handed off the problem once and for all,” writes argues ActionIQ CEO Tassos Argyros…
Read MoreCDPs & the Promise of Omnichannel Choreography (CMSWire TweetJam Recap)
Like any transformative new technology, the world is still trying to wrap its mind around the concept of customer data platforms (CDP). To help separate the hype from the chaff, CMSWire hosted a Tweet Jam last month on CDPs and the promise of omnichannel choreography. The wide-ranging digital discussion attracted an impressive range of thought…
Read More5 steps to drive the all‑important second purchase using your own customer data
Marketers are often focused on acquiring new customers, and rightly so. That is critical to growing a brand. However, they only begin to deliver long-term value when they are able to ensure repeat business with that customer. And in the digital age, securing that all-important second purchase is no mean feat. “When consumers have so…
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