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How to Improve Customer Data Security & Privacy for a Cookieless World

How to improve customer data security and privacy for a cookieless world

With the impending loss of third-party cookies — as well as other user-tracking changes — the importance of customer data security and privacy is growing alongside the need for authenticated, first-party data. Approximately 62% of marketers are investing in first-party data strategies to prepare for the impact of identifier deprecation on their customer acquisition and…

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