Sophie Wang
For B2B marketers, it’s a new year with the same story. Customer insights are scattered across departments, and trapped in different marketing systems and tools. Marketers rely on IT and…
CDP integration is one of the most important criteria in your selection process. And in general, integrations have the power to make or break your stack. In fact, customer data…
Creating impactful customer experiences (CX) that drive business value relies on harnessing the power of customer data – but data management can be strenuous. Bridging the gap between raw customer…
In the digital age, where reality blends with the virtual, online customers defy the conventions of identity. Many of them — in fact, many of us have not one or…
Today, we are thrilled to announce ActionIQ’s integration with LinkedIn Ads via Matched Audiences, and ActionIQ joining LinkedIn’s Marketing Partner Program. What’s even more exciting is that LinkedIn Ads just…
After third-party cookies, marketers are looking to enhance tracking and optimization — and if you’re part of the digital advertising world, the term “Conversions API” (or “CAPI”) has likely caught…
Effectively harnessing the power of data is a non-negotiable for businesses to thrive in the modern market. To activate personalized customer experiences with first-party data, many brands turn to Customer…
As a powerful tool for collecting, managing, and utilizing customer data, customer data platforms (CDPs) are becoming an increasingly popular investment for brands looking to increase the value of their…
Consumers now live in moments. As they move along the brand journey, it’s crucial for marketers to capture and respond to those moments whenever and wherever they occur. This requires…
With the impending loss of third-party cookies — as well as other user-tracking changes — the importance of customer data security and privacy is growing alongside the need for authenticated,…