Posts by Ryan Greene
12 KPIs Every Marketer Should Define and Know
12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know As marketers and CX pros, we measure lots of different things. These marketing and customer experience analytics are critically important to the day-to-day operations of our businesses. But certain marketing analytics get elevated to an even more special status: key performance indicator or KPI. …
Read MoreBehavioral Segmentation (And Why It’s So Important)
If you read our blog post “What is Customer Segmentation?” you learned that market segmentation is a technique where existing customers are split into groups based on similar attributes or affinities. It covered a range of methodologies for segmentation including demographic, firmographic, psychographic, needs-based, and more. But one of these techniques, behavioral segmentation, is so…
Read MoreIs Your CX stack Smart Enough for the Omnichannel World?
Customer experience (CX) is the new battleground for practically all industries, and central to winning the battle for the customer’s loyalty is the ability to understand their needs and changing preferences. To produce a better overall customer experience, brands need to realize it’s more than just adding a live chat feature for conversational support or…
Read MoreCustomer Database Management Best Practices
5 Best Practices for Customer Data Management in the Experience Economy Consumer expectations have dramatically shifted in the past few years. Consumers now expect every experience they have with a brand to be tailored and personalized. In fact, 80% of consumers say that the experience a company provides is as important as its product or…
Read MoreShould I Buy vs. Build My Customer Data Platform?
A Customer Data Platform (CDP) has become an essential capability for organizations to manage data and enhance their customer-centric strategy. The need for marketers to connect customer data and activate experiences from a single centralized location has unleashed a spectrum of vendor and in-house solutions. However, there are multiple similar offerings that can be easily…
Read MoreYou Don’t Know Your Customer Anymore
You Don’t Know Your Customer Anymore Written by Francesca Danzi, Chief Client Officer / Digital Transformation / Startup Advisor / Keynote Speaker Featured submission originally posted on Linkedin – May 19,2020 Traditional algorithms cannot help in predicting purchase behaviors today because they are based on historical data. Behavior change brought about by Covid19 invalidates much…
Read MoreExecutives from American Express, Pearson Education and More on COVID-19 and the New Reality of Customer Experience
On 4/30, ActionIQ hosted a virtual forum where executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: Paul Evers, EVP of Financial Services at Merkle, previously an executive…
Read MoreMarketing Execs and Thought Leaders from U.S. Bank, Sequoia Capital, Pepperdine Graziadio Business School and More on COVID-19 and the New Reality
On 4/22 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting customer experience management to meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: James Buckhouse, Design Partner at Sequoia Capital, previously holding senior design roles…
Read MoreMarketing and CX Executives from AEO, Kate Spade, Shiseido, Vera Bradley on COVID-19 and Adjusting to Customer Needs
On 4/14 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to customer experience management and meet rapidly changing customer needs and customer expectations during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Amanda Bopp, VP of Digital Marketing &…
Read MoreCMOs and CX Leaders from Ashley Stewart, Google Cloud and More on COVID-19 and the New Reality
On 4/8 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Patrick Adams, Named as one of Forbes Top 50…
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