Nitay Joffe

To unlock value hidden in customer data, brands have been adopting Artificial Intelligence (AI) solutions at a breakneck pace. However, if your brand is relying on out-of-the-box algorithms, you may…

Data scientists love the analytical work of building and testing new algorithms. Data wrangling—the work of hunting for, validating, connecting, and combining data sets—not so much. In a new article…

For developers, it’s called “hack mode.” For drummers, it is being “in the groove.” Eminent positive psychologist Mihaly Csikszentmihalyi built his carrying studying this state. It is that wonderful feel…

With the advent of GDPR, global brands face new sweeping limits on the way they store, use, and share customer data. “And compliance does not end at the boundaries of…

Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure to build a full-fledged data department immediately. That can cause…