Posts by Mackenzie Johnson
3 Ways to Create Scalable, Secure and Seamless CX for Publishers
With data security and privacy laws only getting stricter, consumer expectations for intuitive and seamless CX continue to grow. According to ActionIQ’s recent research — the 2022 CX IQ Index — brands significantly overrate the performance of their customer experience strategies compared to how consumers perceive them, putting revenue and customer retention at risk. Specifically,…
Read MoreCustomer Data Platform Implementation: 4 Ways to Prepare Your Business
The size of the customer data platform (CDP) market was forecasted to grow from $3.5 billion in 2021 to $15.3 billion by 2026. Why? Because more businesses are focused on providing superior customer experiences — and implementing a CDP has become the cornerstone of their strategy. But deploying a CDP isn’t the same as implementing…
Read MoreAnonymous Audiences and How to Solve for Them
As third-party cookies disappear, many brands will find it harder to get their top-of-funnel marketing right for anonymous audiences. The first stage of the buyer’s journey was historically powered by data management platforms (DMPs), but the third-party cookie-based identity framework that fueled these tools is going away. It will be much harder for brands to…
Read More4 Tips for Succeeding With CDP Implementation
From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is easier said than done if you don’t know where to start. How can brands be sure they’re not only selecting the right technology, but also…
Read More4 Winning CDP Strategies for the Insurance Sector
Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber, Netflix and others have raised the bar for traditional products and services with greater convenience and personalization, the insurance industry is experiencing an influx of…
Read More3 Top-of-Funnel Marketing Tips for a Post-Cookie World From Neustar
The effectiveness of using third-party cookies for user addressability and profiling has been diminishing for some time — from Apple’s Safari web browser blocking the ability to leverage third-party cookies in 2017 to the recent announcement that Google Chrome will no longer support them in 2023. Third-party cookies previously enabled brands to track users across…
Read MoreHow Albertsons Improved CX With CDP-Powered Personalization
COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…
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