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How Albertsons Improved CX With CDP-Powered Personalization

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COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…

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