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3 Ways to Create Scalable, Secure and Seamless CX for Publishers

3 Ways to Create Scalable, Secure and Seamless CX for Publishers

With data security and privacy laws only getting stricter, consumer expectations for intuitive and seamless CX continue to grow. According to ActionIQ’s recent research — the 2022 CX IQ Index — brands significantly overrate the performance of their customer experience strategies compared to how consumers perceive them, putting revenue and customer retention at risk. Specifically,…

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Anonymous Audiences and How to Solve for Them

Anonymous Audiences and How to Engage Them

As third-party cookies disappear, many brands will find it harder to get their top-of-funnel marketing right for anonymous audiences. The first stage of the buyer’s journey was historically powered by data management platforms (DMPs), but the third-party cookie-based identity framework that fueled these tools is going away. It will be much harder for brands to…

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4 Tips for Succeeding With CDP Implementation

Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is easier said than done if you don’t know where to start. How can brands be sure they’re not only selecting the right technology, but also…

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4 Winning CDP Strategies for the Insurance Sector

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Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber, Netflix and others have raised the bar for traditional products and services with greater convenience and personalization, the insurance industry is experiencing an influx of…

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3 Top-of-Funnel Marketing Tips for a Post-Cookie World From Neustar

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The effectiveness of using third-party cookies for user addressability and profiling has been diminishing for some time — from Apple’s Safari web browser blocking the ability to leverage third-party cookies in 2017 to the recent announcement that Google Chrome will no longer support them in 2023. Third-party cookies previously enabled brands to track users across…

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How Albertsons Improved CX With CDP-Powered Personalization

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COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…

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