08 Jan Supercharge your martech stack to achieve personalization at scale Posted at 11:10h in Technology by ActionIQ Editorial Team The heart of personalization at scale is building agility so you can connect data sources and systems to grow and... Read More
14 Dec Foggy Conditions: Three Reasons Out-of-the-Box Artificial Intelligence (AI) For Marketers Falls Short Posted at 11:58h in AI by ActionIQ Editorial Team Imagine you ask your driving app to map the fastest route from Silicon Valley up to wine country in Napa... Read More
11 Dec Think Tank: Five Steps to Win on Relevance, Not Just Price, This Holiday Season Posted at 17:42h in relevance by ActionIQ Editorial Team For retailers, Black Friday and Cyber Monday have largely become a race to the bottom — who can win pure... Read More
12 Nov Will marketing clouds really solve your customer data challenges? Posted at 14:37h in customer data by ActionIQ Editorial Team The problem of siloed customer data has stymied brands for decades. Despite major investments, marketers regularly lack access to the... Read More
02 Nov Four Steps To Keep Data Scientists In Their Happy Place Posted at 12:24h in Data Science by ActionIQ Editorial Team Imagine someone has thrown the pieces of five different jigsaw puzzles into a single pile. Before you can start solving... Read More
19 Sep 3 Reasons Consumers Want You to Adopt A CDP Posted at 12:41h in Customer Experience by ActionIQ Editorial Team Customers want brands to guide them quickly to products and offers that are truly relevant, instead of overwhelming them with... Read More
31 Aug Marketers in the Flow: How an Enterprise CDP Fosters Happy, Hyper-Productive Teams Posted at 01:00h in Productivity by ActionIQ Editorial Team Drummers call it “the groove.” Developers go into “hack mode.” Financial traders say they’re “in the pipe.” Positive psychologist Mihaly... Read More
22 Aug CDPs & the Promise of Omnichannel Choreography (CMSWire TweetJam Recap) Posted at 14:13h in Customer Experience, Events by ActionIQ Editorial Team Like any transformative new technology, the world is still trying to wrap its mind around the concept of customer data... Read More
02 Aug Radical Relevance: Supercharge Loyalty with the Customer Data You Already Have Posted at 07:42h in Retail by ActionIQ Editorial Team With customers never more than a tap away from competitor offerings, customer loyalty is never a given. It is an... Read More
31 Jul 5 steps to drive the all‑important second purchase using your own customer data Posted at 10:38h in Retail by ActionIQ Editorial Team Driving a second purchase is crucial to converting a first-time buyer into a loyal customer, but trickier than ever in... Read More
10 Jul Customer Data Platforms: Core CDP Capabilities You Should Expect Posted at 17:05h in eBook by ActionIQ Editorial Team To compete with brand leaders like Netflix and Google that have data-driven marketing baked into their DNA, large organizations are... Read More
14 Jun Supercharging Brand Loyalty With Your Own Customer Data Posted at 17:47h in Retail by ActionIQ Editorial Team Written by ActionIQ's Tamara Gruzbarg and originally published on June 14, 2018. In an age when consumers are a click away... Read More