Imagine someone has thrown the pieces of five different jigsaw puzzles into a single pile. Before you can start solving...
Customers want brands to guide them quickly to products and offers that are truly relevant, instead of overwhelming them with...
Drummers call it “the groove.” Developers go into “hack mode.” Financial traders say they’re “in the pipe.” Positive psychologist Mihaly...
Like any transformative new technology, the world is still trying to wrap its mind around the concept of customer data...
With customers never more than a tap away from competitor offerings, customer loyalty is never a given. It is an...
Driving a second purchase is crucial to converting a first-time buyer into a loyal customer, but trickier than ever in...
To compete with brand leaders like Amazon, Netflix, and Google with data-driven marketing baked into their DNA, large organizations are...
Written by ActionIQ's Tamara Gruzbarg and originally published on June 14, 2018. In an age when consumers are a click away...
Written by ActionIQ CEO, Tasso Argyros Is third-party customer data going from the next big thing to a thing of the...
Ready or not, General Data Protection Regulation (GDPR) is here. EU citizens now have far more control over their personal...
Originally published by MarTech Series, ActionIQ co-founder and CEO, Tasso Argyros, discusses our take on customer data platforms, CDP’s influence on...
Data has a way of pushing organizations to rush. There’s an urgency to catch up to data-driven competitors, and pressure...