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ActionIQ Launches InfiniteCompute: Next Generation Customer Data Platform Technology To Outperform Marketing Clouds

ActionIQ Launches InfiniteCompute

Forrester Study of ActionIQ with InfiniteCompute Confirms ‘Best-in-Breed’ Capabilities & Shows Over 500 Percent Return on Investment NEW YORK, Oct. 29, 2020 /PRNewswire/ — ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced the general availability of InfiniteCompute – its proprietary, highly scalable customer database technology. The release from closed beta reflects a continued rise in large…

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Explaining Twilio’s Acquisition of Segment

Segment CDI joining Twilio

Friday’s announcement of Segment being acquired by cloud communications platform Twilio is going to leave a lot of people in the CDP space buzzing. With their unicorn status at last fundraise and massive marketing budget, they were one of the more visible vendors in the space. So what does a cloud communication company like Twilio…

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The “Data Donut Hole” in ESPs

If you’re like most marketers, you store data in a warehouse like Hadoop, Oracle, or Teradata, which captures billions of customer event and transaction details. In theory, you expect to use all that rich data to better personalize customer experiences and marketing, specifically emails. While the Marketing Cloud ESPs claim they can ingest all your…

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All These Marketing “Solutions” – But You Still Can’t Get Everything Done

With all the so-called technology innovation of late, it’s seems that the more data and tools we have, the less productive we’ve become.  The problem boils down to an inability to easily access relevant data quickly and autonomously, and this is cutting into productivity. Addressing this issue has long been bandied about by vendors touting…

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Legend of the Phoenix: Personalization

Personalization is a weird thing. Like the legend of the Phoenix, the bird that is cyclically reborn, personalization is one of these marketing challenges that as soon as you think you have addressed it, it almost immediately comes back. You think you get ahead of the market, only to find out that you’ve fallen more…

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