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How Acquia’s Acquisition of AgilOne Fits into the Future of CDPs

How Acquia’s Acquisition of AgilOne Fits into the Future of CDPs

What does the acquisition mean? Another week, another acquisition in the CDP space. This time it’s AgilOne, which was acquired by Acquia, a company providing enterprise services and support around Drupal, an open-source CMS. Acquia itself was a recent acquisition by private equity (PE) firm, Vista Equity, back in September. Acquia has always had a…

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CDP Planning: Eight Tips to Assist Successful Outcomes

CDP planning - 8 tips to assist successful outcomes

CDPs Solve Marketers’ Number One Issue With Existing Technology According to industry research, the most challenging barrier to marketing technology success is the need to integrate disparate systems. CDPs—and their prebuilt data connectors to hundreds of data systems—solve that need in a unique way. They render a single customer view including all historical interactions, along…

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What You Need to Know About the Salesforce CDP

Salesforce CDP

With the rise in machine learning and advancements in marketing technology, it’s no surprise that more and more companies want to enter the CDP market. During Dreamforce 2019 Salesforce announced “Customer 360 Audiences” its customer data platform. It’s now Fall 2020, and they are finally ready to step out of beta testing and release. With…

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Six Principles to Anchor Your Martech Stack Strategy

Six Principles to Anchor Your Martech Stack Strategy

There’s No Such Thing As A Perfect Martech Stack Across All Brands, But… There is a perfect Martech stack for your organization alone. More specifically, your organization’s marketing maturity, technical maturity, personalization goals, and industry all play differentiating factors contributing to your organization’s ideal, ‘moment-in-time’ stack.   Six Core Principles To Guide Your Martech Stack…

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Guest Blog – Merkle & ActionIQ: An Unbeatable Duo

Merkle & ActionIQ

Today’s customer journey is complex, but Merkle & ActionIQ can help. The speed at which they make decisions and expect a response is faster than ever. A customer data platform helps you meet your audience in the right moment. Merkle’s expertise in data, technology, and analytics, combined with ActionIQ brings business agility and innovation together…

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CDP FAQ Answers Too Basic? We Bring Clarity to a Complex Space

CDP FAQ Answers

In our experience, many CDP FAQ answers are too basic, especially given the complexities that CDPs are designed to solve. We believe you should be able to make a fully informed choice and have created FAQs that support accurate decisions. Guiding our CDP FAQ answers are these three principles: Detailed. FAQs are meant to be…

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How Marketers Should Assess Marketing Clouds’ Upcoming Customer Data Platforms (CDPs)

Marketing Cloud CDP

It’s a fascinating time for data-driven marketing. Vendors have been heads-down, releasing ever-valuable features towards personalization, and marketing cloud vendors are revealing their much-anticipated customer data platforms (CDPs). Christmas may be coming early. There’s one problem though. If there’s anything bystanders observe about the CDP industry, it’s that building a CDP from scratch takes an…

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Why I Joined ActionIQ and Why Trusted Advice Remains My #1 Goal

First, I want to briefly thank my leaders at ActionIQ for offering me this amazing opportunity. Joining ActionIQ presents two exciting opportunities:  the opportunity to help organizations create informed marketing technology strategies during today’s critical era of digital transformation, and… the opportunity to join a vendor in a must-have technology category with the underpinnings of…

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