Posts by James Meyers

How Marketers Should Assess the New Salesforce Customer Data Platform (CDP)

How to assess new Salesforce CDP against premier CDPs in the market

It’s a fascinating time for data-driven marketing. Vendors have been head-down, releasing ever-valuable features towards personalization, and Salesforce is about to reveal its much-anticipated customer data platform (CDP). Christmas may be coming early. There’s one problem though. If there’s anything we learned from Adobe’s CDP reveal in March, it’s that building a CDP from scratch…

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Why I Joined ActionIQ and Why Trusted Advice Remains My #1 Goal

First, I want to briefly thank the leadership team at ActionIQ for offering me this amazing opportunity. Joining ActionIQ presents me two exciting opportunities: the opportunity to help organizations create informed marketing technology strategies during today’s critical era of digital transformation, and… the opportunity to join a vendor in a must-have technology category that has…

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