Posts by James Meyers

Why Customer Data Platforms Became A Must-Have Technology Did you know Gartner found Customer Data Platforms (CDPs) to be the least likely technology to be cut from leaders’ budgets during an economic downturn? McKinsey helps explain why by saying: “Personalization is impossible if marketers don’t have the means to understand the needs of customers on…

If you’re a marketing technology buyer, chances are you’ve heard of Segment. Their low-cost offering and enormous marketing budget have resulted in market-leading awareness, boosted demand and a unicorn valuation status. Recently, San Francisco-based Segment has doubled down on positioning itself as a Customer Data Platform (CDP) – even going as far as branding a…

Here’s What You’ll Learn: Why choosing the right martech stack is critical for supporting your personalization strategy How to evaluate a CDP based on its ability to unify your data, analyze your customers, and activate personalized experiences at scale Best practices for selecting the right martech tools —and vendor partners—ideally suited to deliver on your…

Ah, the holidays! For marketers, it is the most stressful time of the year. As a former industry analyst, I advised hundreds of marketing organizations and realized how many of them feel overwhelmed at prepping for the tsunami of holiday demand. It only makes sense. The stakes are high since holiday results can make or…

What does the acquisition mean? Another week, another acquisition in the CDP space. This time it’s AgilOne, which was acquired by Acquia, a company providing enterprise services and support around Drupal, an open-source CMS. Acquia itself was a recent acquisition by private equity (PE) firm, Vista Equity, back in September. Acquia has always had a…