Posts by Florian Delval
CDP vs DMP: Choose the Right Data Platform for Your Business Needs
In this blog, we are going to explore the two types of platforms CDPs vs DMPs that are helping markers make informed marketing decisions. Customer Data Platform (CDPs) and Data Management platforms (DMPs) are essential components of a data-driven marketing technology stack. Each solution provides tools for marketers, sales, IT, and support departments on how…
Read MoreHow to Develop a Digital Transformation Strategy
In boardrooms and c-suites worldwide, executives and directors are looking ahead at one of the biggest challenges and risk factors that will confront businesses in the years to come: digital transformation. That concern isn’t unfounded: according to McKinsey, about 50% of all digital transformation initiatives never reach their intended value, and only about 10% outperform…
Read MoreWhich Customer Data Platform Capabilities are a Must for Your CDP?
To meet the modern consumer’s high expectations for an excellent customer experience, many brands have come to realize they need to improve their ability to: Deeply understand their customers Identify customer wants and needs Activate personalized experiences that drive sustained customer loyalty At the heart of achieving this goal lies one of the most important…
Read MoreYour CDP Should Be an Extension of Your Larger Customer Data Infrastructure
As CTO of The New York Times, Nick Rockwell was charged with modernizing the legendary media company’s data infrastructure, and supporting a company-wide transformation aimed at putting the reader at the center of everything they do. As the foundation of his effort, he led the charge to re-platform the entire company and its massive troves…
Read MoreEleanor Roosevelt: Big Data Guru
Eleanor Roosevelt once said, “The future belongs to those who know the beauty of their data.” We are taught that Eleanor Roosevelt was a feminist, but so few know that she was a futurist, having completed an advanced degree in mathematics. She also said, “Great minds discuss analysis; average minds discuss data; small minds…
Read More