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customer data strategy

The digital advertising landscape is in the midst of a tectonic shift. In the prior installment of this series, AdTech Earthquake Part 1: Cracks in the Foundation, we covered how changes in big tech’s privacy policies would present significant challenges to every brand that depends on digital advertising as part of its marketing mix. Since…

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Adtech ecosystem in a post IDFA wolrd

A powerful earthquake can rock foundations, destroy our greatest creations and permanently alter large swaths of landscape. The AdTech world is about to experience one such powerful earthquake. We don’t often think about it, but our best practices and complex ecosystems are built atop foundations controlled by a small handful of big tech companies—namely Facebook,…

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A marketing stack—also known as a marketing technology stack, or martech stack—is the set of technology marketers use to manage, execute, measure, and improve their marketing efforts.  Unlike enterprise resource planning (ERP) systems or human resources (HR) systems, which are often a single integrated tech suite from one vendor, marketing stacks are made up of…

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CDP vs DMP, Martech Technology

CDP vs DMP: How are these two martech solutions different? In this blog, we are going to explore the two types of platforms CDPs vs DMPs that are helping marketers make more informed decisions. Customer Data Platform (CDPs) and Data Management platforms (DMPs) are essential components of a data-driven marketing technology stack. Each solution provides tools for marketers, sales,…

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Build a successful digital transformation strategy

In boardrooms and c-suites worldwide, executives and directors are looking ahead at one of the biggest challenges and risk factors that will confront businesses in the years to come: digital transformation. That concern isn’t unfounded: according to McKinsey, about 50% of all digital transformation initiatives never reach their intended value, and only about 10% outperform…

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To meet the modern consumer’s high expectations for an excellent customer experience, many brands have come to realize they need to improve their ability to: Deeply understand their customers Identify customer wants and needs Activate personalized experiences that drive sustained customer loyalty At the heart of achieving this goal lies one of the most important…

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Eleanor Roosevelt once said, “The future belongs to those who know the beauty of their data.” We are taught that Eleanor Roosevelt was a feminist, but so few know that she was a futurist, having completed an advanced degree in mathematics.   She also said, “Great minds discuss analysis; average minds discuss data; small minds…

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