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3 Ways to Optimize Omnichannel Marketing With Your Customer Data Platform

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Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if they missed the funeral. The different stages of the customer journey — awareness, consideration, decision, customer retention — remain the same, but what used to be a straight line now looks like a squiggly drawing sketched by a child. That’s…

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How Condé Nast Achieved CX Sophistication With its Customer Data Platform

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There are leaders and laggards in every industry, and the leaders all have one thing in common: They put customer experience at the center of their strategy. But achieving customer centricity — proven to boost customer satisfaction by 20-30% — requires swapping the status quo for a more sophisticated approach. While customer data is every…

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3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform

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There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality. Now it’s difficult to imagine not being able to call, text or email people whenever and wherever you want using the computer in your pocket. Today’s innovations have a way of becoming tomorrow’s expectations — and…

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3 Ways to Increase Speed to Market With Your Customer Data Platform

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Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. How fast you transform ideas and opportunities into campaigns and customer experiences directly impacts your ability to stay ahead of competitors. But making the right decisions quickly can’t be done in the dark. To gain a competitive advantage, you…

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Improving B2B CX With Stronger 1st-Party Data

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Rising consumer expectations and a competitive business landscape mean it’s never been more important to know who your customers are. And with the disappearance of anonymous third-party data for audience insights and targeting, business-to-business brands must do so using their own data. While B2B companies have long been on the cutting edge of personalized customer…

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3 Ways to Reduce Churn With Your Customer Data Platform

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Has the power ever gone out in your home? Sitting in the dark is no fun, but losing all the food in your refrigerator is even worse. The satisfaction of crossing a household chore off your list? Gone. Your big dinner party plans? Finished. All the meals you were looking forward to cooking? Out the…

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3 Takeaways for a Cookieless Future From The New York Times & News Corp

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The death of the cookie has rocked every industry that engages in digital advertising, but perhaps none more so than publishing. Yet while others are scrambling to replace the third-party data they’ve come to rely on, publishers find themselves in a unique position. With years of first-party data to draw on thanks to digital subscription…

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How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data

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As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience. Instead, they learned firsthand how important customer experience — particularly personalized customer experience — is to staying competitive. While in-store shopping is sure to rebound as the pandemic recedes, U.S. e-commerce sales are still predicted to grow by 13.7% in…

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3 Ways to Maximize CLTV With Your Customer Data Platform

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Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout is, but not all lottery tickets are created equal — and neither are your customers. Some are one-and-done buyers or shoppers who only make a…

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3 Ways to Reduce Marketing Costs With Your Customer Data Platform

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Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A to point B. You want to make good time, save on gas and avoid any wrong turns. That’s why you’ve probably traded in your paper…

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