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3 Takeaways for a Cookieless Future From The New York Times & News Corp

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The death of the cookie has rocked every industry that engages in digital advertising, but perhaps none more so than publishing. Yet while others are scrambling to replace the third-party data they’ve come to rely on, publishers find themselves in a unique position. With years of first-party data to draw on thanks to digital subscription…

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How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data

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As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience. Instead, they learned firsthand how important customer experience — particularly personalized customer experience — is to staying competitive. While in-store shopping is sure to rebound as the pandemic recedes, U.S. e-commerce sales are still predicted to grow by 13.7% in…

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3 Ways to Maximize CLTV With Your Customer Data Platform

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Everyone wants to win the lottery, but there’s a big difference between a $10 scratch-off and a $10M Powerball jackpot. It feels good to win no matter what the payout is, but not all lottery tickets are created equal — and neither are your customers. Some are one-and-done buyers or shoppers who only make a…

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3 Ways to Reduce Marketing Costs With Your Customer Data Platform

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Ever taken a drive cross-country? A good old-fashioned map is all you need to reach your destination. But odds are you’re interested in more than just getting from point A to point B. You want to make good time, save on gas and avoid any wrong turns. That’s why you’ve probably traded in your paper…

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3 Ways to Increase Revenue With Your Customer Data Platform

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Imagine you’re planning a vacation. You start packing all the items you’ll need based on your destination — clothes, toiletries, travel documents. With some careful planning and a little bit of elbow grease, you get everything to fit in your suitcase. All set, right? Not quite. Tossing a bathing suit into your suitcase doesn’t mean…

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