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By now, every relevant corporation in the world has emphasized data as a keystone of their marketing, sales and lead generation strategy. But data, of course, is not an end goal in itself. Data is a means to an end. Information and customer insights are what corporations need to launch personalized, relevant, insightful sales and…

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For digital marketers, it’s time to take things personally—and in a major way. Personalization is one of the most critical aspects for any brand today. In order to stay relevant, you need to be relevant to each and every customer individually. It’s a tall order, but it can be done. Here are three things to…

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Consumers’ expectations have changed. Blame it on Amazon or the ever-present smartphone, but customers expect immediate results, personalized marketing, instant delivery and authentic connections with brands all at once, delivered to the palm of their hands. This is the new digital divide, the expectations of customers whether they are on mobile, email or in-store contrasted…

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Every modern marketer knows that data is key to delivering superior customer experiences. But fewer know how to turn raw customer experience analytics data into true customer insights that power that strong relationship with each customer. There is an art and a science to great customer relationships. A customer data platform can deliver the science…

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To be honest, when the term Big Data was first coined in 2000 – and then found its way onto the main stage about a decade or so ago, I wasn’t a fan. I’m still not. Not that Big Data isn’t important, because it is. It’s just that the term meant everything and nothing all…

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