💥 Announcing ActionIQ’s Integration With Adobe Marketo Engage

What is Adobe Marketo Engage

Adobe Marketo Engage is a marketing automation platform that helps B2B organizations streamline lead management, cross-channel engagement, and multi-touch attribution through content and delivery of email communications.

Key Use Case

B2B Email Marketing: Integrating ActionIQ with Adobe Marketo Engage enables businesses to create and manage highly targeted email campaigns, delivering personalized and consistent messaging across all channels.

How it Works

By creating the audiences for campaigns and journeys within ActionIQ and leveraging Adobe Marketo Engage integration to manage the send, clients can seamlessly use these audiences across all marketing channels, ensuring a consistent omnichannel customer experience. Engagement metrics collected in Adobe Marketo Engage are then ingested back into ActionIQ, keeping audiences and segments continuously up-to-date.

Integration Pattern:

• Matched Enriched Segment
• Standard File Transfer

Data Transfer:

• Source: File-based via SFTP or S3
• Destination: API via Adobe Marketo Engage APIs

Integrate ActionIQ With Your Customer Experience Stack

This latest integration adds yet another powerful option to the extensive catalog of integrations available to ActionIQ customers. With a commitment to meeting evolving needs and maximizing technology investments, ActionIQ continues to solidify its position as a leading platform for customer data activation and engagement. Stay tuned for more exciting announcements, and reach out directly to our team if you are ready to see how ActionIQ can help you generate more revenue from your customer data.