ActionIQ’s Reddit Integration: Bring First-Party Data to the Thread

Reddit is where real people fuel passions, solve problems and make informed decisions. Businesses grow by gaining insights and connecting with new audiences in their 100k+ highly engaged, trusted communities. That’s why we’re excited to announce ActionIQ’s partnership with Reddit, providing direct access to a wide range of communities and discussions — all designed to help you get closer to the conversation.

This partnership allows brands to leverage anonymized first-party data through two key integrations: Reddit Custom Audience API and Conversions API.

Specifically, our integration enables clients to use ActionIQ’s Composable CDP to create highly segmented audiences. These audiences can then be utilized in personalized and effective advertising campaigns on Reddit for increased engagement, improved conversions rates, and more efficient ad spend.

How to Use ActionIQ’s Reddit Integration

With ActionIQ’s integration with Reddit, clients can fully utilize Reddit’s capabilities to be part of the conversation and achieve impactful results across use cases:

Targeting Communities with Precision

Reddit is home to over 100,000 communities dedicated to a range of interests and audiences. ActionIQ’s integration allows businesses to target these audiences with precision, using native lookalike modeling and first-party information to ensure their ads reach the right people. Brands can tailor messages to the specific preferences of each subreddit for deeper connections with their audiences.

Enhanced Cross-Channel Retargeting

The Reddit Custom Audiences and Conversions API integration enables ActionIQ clients to refine their retargeting strategies. By supporting seamless cross-channel synchronization, marketers can reach users who have interacted with their brand across various touchpoints, both on and off Reddit.

Dynamic Suppression for Efficient Spending

Avoid wasting ad spend on users who have already converted. With ActionIQ’s integration, businesses can dynamically exclude converted users from their Reddit ad campaigns, ensuring that advertising budgets are allocated more efficiently.

How It Works: ActionIQ’s Reddit Integration

ActionIQ’s integration with Reddit is designed to be straightforward yet powerful, offering marketers a comprehensive solution for leveraging Reddit’s advertising platform:

Self-Service Audiencing

Marketers can use ActionIQ’s composable customer data platform (CDP) to create tailored audience segments from their first-party information. This self-service capability allows for quick and independent audience creation, enabling marketers to define and refine their target groups easily. Whether targeting by interests, on-site behavior, or available demographic information, the process is intuitive and flexible.

Seamless Integration

The integration ensures smooth synchronization between ActionIQ and Reddit, making it easy to access conversion events via the Reddit Conversions API integration and audience segments via Custom Audiences. This allows marketers to run and optimize campaigns efficiently.

Leading the Way: ActionIQ’s Early Adoption of Reddit’s Custom Audiences

ActionIQ is among the first CDP vendors to integrate with Reddit’s new Custom Audiences and Conversions API, allowing businesses to directly target Reddit’s diverse user base and optimize their advertising campaigns with precision.

Get Started With ActionIQ’s Reddit Integration

ActionIQ’s integration with Reddit is readily available for clients at no additional cost.

Get in touch with us today to discover how ActionIQ can help activate your data on Reddit and drive more meaningful customer engagements.