💥 Announcing ActionIQ’s Integration With Microsoft Advertising

What is Microsoft Advertising

Microsoft Advertising (formerly known as Bing Ads) is a digital marketing platform that helps businesses reach customers through targeted ads on the Bing search engine and partner sites. It allows businesses to display ads alongside organic search results, targeting specific audiences based on demographics, location, and search behavior. The platform also offers tools for tracking and optimizing ad performance, enhancing campaign effectiveness.

Key Use Case

Digital Ad Targeting: ActionIQ’s integration with Microsoft Advertising enhances digital ad targeting by leveraging detailed audience segments from ActionIQ to deliver personalized ads on Microsoft’s platforms. Marketers can not only target specific customer segments but also use the integration to exclude certain groups, such as existing customers, to focus on potential new customers.

How it Works

The integration between ActionIQ and Microsoft Advertising enables marketers to leverage ActionIQ’s powerful Audience-creation tools to select the desired target segment for their Microsoft advertising campaign. This Audience can include a list of email addresses of customers that you want to re-engage with, reaching them across the Microsoft Search Network and Microsoft Audience Network.

Integration Pattern: Paid Media
Data Transfer: API

Integrate ActionIQ With Your Customer Experience Stack

This latest integration adds yet another powerful option to the extensive catalog of integrations available to ActionIQ customers. With a commitment to meeting evolving needs and maximizing technology investments, ActionIQ continues to solidify its position as a leading platform for customer data activation and engagement. Stay tuned for more exciting announcements, and reach out directly to our team if you are ready to see how ActionIQ can help you generate more revenue from your customer data.