💥 Announcing ActionIQ’s Integration With Amazon Ads

What is Amazon Ads

Amazon Ads is a digital advertising service that helps marketers target Amazon customers at different stages of their online shopping experience. By leveraging Amazon’s vast consumer data and sophisticated targeting capabilities, brands can deliver personalized and relevant ads to millions of potential customers.

ActionIQ integrates with Amazon Ads, offering a seamless connection with three powerful components:

Amazon DSP

What It Is

Amazon DSP is a Demand Side Platform that allows you to programmatically buy ads to reach new and existing audiences, both on and off Amazon. With Amazon DSP, you can use your first-party signals to reach new audiences you are not connecting with through your branded website, such as excluding recent purchasers, creating lookalike audiences to extend reach, or remarketing to your most loyal customers.

Key Use Case

Programmatic Ad Buying: Amazon DSP integration allows clients to leverage audiences created within ActionIQ as the desired target segment for their advertising campaign.

How It Works

The integration between ActionIQ and Amazon DSP lets you use ActionIQ’s powerful Audience-creation tools to select the desired target segment for your advertising campaign. Specifically, this Audience should comprise a list of customers that you want to use as the recipients of an ad campaign.

Integration Pattern: Matched Segment
Data Transfer: API

2. Amazon Marketing Cloud

What It Is

Amazon Marketing Cloud (AMC) is a secure “clean room” marketing solution designed to help advertisers analyze audiences, target ads, and measure performance across a customer’s entire journey, both on and off Amazon. AMC provides a comprehensive view of your marketing efforts, allowing you to understand and optimize the customer experience from start to finish.

Key Use Case

Analytics and Measurement: AMC offers advertisers to combine their first-party data with Amazon’s data for deeper insights and improved measurement of their marketing performance across the customer journey.

How It Works

The integration between ActionIQ and the Amazon Conversions API (CAPI) allows marketers to select and activate targeted segments from within ActionIQ for their Amazon campaigns. This process is dynamic, updating the audience data sent to Amazon Ads automatically based on new qualifying events, thus ensuring that the information remains current. Marketers can use the conversion data uploaded to Amazon Ads for previse attribution modeling and to refine conversion metrics analysis, optimizing the effectiveness of their Amazon advertising campaigns.

Integration Pattern: Matched Segment
Data Transfer: API

3. Amazon Conversions API

What It Is

The Amazon Conversions API (CAPI) enables direct server-to-server data transmission to Amazon Ads, allowing for more accurate and secure tracking of user actions after interacting with ads.

Click over for a detailed understanding of what a Conversions API (CAPI) is and how it works.

Key Use Case

Conversion Tracking: ActionIQ’s integration with Amazon Conversions API (CAPI) enhances attribution modeling and conversion metrics analysis. This setup provides marketers with deeper insights into how Amazon ads contribute to overall conversions, helping them understand the effectiveness of their advertising efforts on the platform.

How It Works

Integration Pattern: Matched Segment
Data Transfer: API

Integrate ActionIQ With Your Customer Experience Stack

This integration is a powerful option in ActionIQ’s extensive catalog of integrations available to ActionIQ customers. Stay tuned for more integration announcements, and reach out directly to our team if you are ready to see how ActionIQ can help you generate more revenue from your customer data and get more from your stack.