Meet ActionIQ Analytics: Intelligence Where You Need It, When You Need It

ActionIQ Analytics

ActionIQ Introduces a Complete Analytics Solution to Give Brands Visibility into Customers, Performance, Journeys, and Data Infrastructure For Better Insight and More Growth Across The Customer Experience

Data is more than just numbers—it’s the lifeblood of informed decision-making and strategic planning. For any team, whether it’s marketing, operations, or analytics, having access to accurate and actionable insights is no longer a luxury; it’s a necessity.

Without the right analytics tools, businesses are left in the dark, making decisions based on speculations rather than evidence.

ActionIQ Analytics Brings More Visibility, More Control and Better Performance to Brands

We are thrilled to announce the launch of ActionIQ Analytics. Designed to put advanced analytics capabilities at the fingertips of every team, this suite of solutions brings trust through more platform, audience and performance visibility and makes guesswork a thing of the past. With ActionIQ Analytics, businesses can discover, plan, measure, and optimize continuously, adapting to ever-changing customer needs with ease and precision.

Maintain complete control by deploying a composable architecture.
Choose ActionIQ or bring your own analytics.
Maintain complete control by deploying a composable architecture.
Choose ActionIQ or bring your own analytics.

ActionIQ Analytics is tailored for every team within an organization:

  • Data and Analytics Teams: Benefit from observability and monitoring to ensure system health and data accuracy.
  • Operations, Marketing, and Advertising Teams: Transform valuable insights into actionable strategies that drive business growth.

ActionIQ Analytics is designed for your diverse needs:

  • Discover: Identify new opportunities throughout the customer journey with predictive analytics that enable proactive actions.
  • Plan: Make data-driven decisions to maximize the impact of every marketing dollar spent.
  • Measure: Assess the performance of audiences, campaigns, and channels with precision.
  • Optimize: Continuously improve and experiment to enhance efficiency and effectiveness.

ActionIQ Analytics is built to provide more value to your business:

  • Maximize the return on marketing investments across paid and owned channels.
  • Track and respond to critical business metrics in real-time.
  • Detect and address anomalies before they impact performance.
  • Uncover new business opportunities and drive growth.
  • Achieve new levels of operational efficiency.

To provide complete flexibility for every organization, ActionIQ Analytics is built to seamlessly fit your customer data stack and daily workflows. It comes with two components: ActionIQ Integrated Analytics and ActionIQ Composable Analytics.

Native Analytics With ActionIQ Integrated Analytics

ActionIQ Integrated Analytics provides clients with native dashboards to analyze their data, customers and campaigns. Integrated Analytics comes with categories of analytics:

  1. Platform Analytics: to monitor and track platform health and usage across different components of the ActionIQ platform. For example, technical teams can track the health of data pipeline processes, volumes and more.
  2. Customer Analytics: to identify trends, patterns, and analyze customer attributes and behaviors to drive customer experience decisions. For example, marketing teams can find out how many households are included in an audience of individuals, the overlap between multiple audiences or detect anomalies in the evolution of audience sizes.
  3. Journey Analytics: to analyze the customer experience across every touchpoint and channel of their journey. For example, marketers can measure the effectiveness of their journeys.
  4. Performance Analytics: to discover, plan, measure and optimize your marketing campaigns. Reporting is available at different levels of the experience: channel, campaign and journey. ActionIQ generates a Universal Contact History (UCH) to track all the activations from the platform.
ActionIQ Platform Analytics — Tracking of Data Pipelines health
ActionIQ Platform Analytics — Tracking of Data Pipelines health
ActionIQ Customer Analytics - Audience Observability tracking evolution of audience size
ActionIQ Customer Analytics – Audience Observability tracking evolution of audience size

Thanks to ActionIQ Integrated Analytics, at any point in time, users can know exactly what is happening on the platform, find new audiences to target, and understand in detail the performance of their campaigns, all deeply integrated in their workflow.

Bring Your Own Analytics With ActionIQ Composable Analytics

Enterprises can go a step further with ActionIQ Composable Analytics to tap into the data and analyze it from their favorite analytics tools for different use cases:

  • Business Intelligence (BI) such as Microsoft PowerBI, Tableau or Google Looker.
  • Data Warehouse and Modeling such as Snowflake, Databricks, AWS and Google.
  • Data Clean Room (DCR) and Measurement such as InfoSum, TransUnion, Habu and AppsFlyer.

ActionIQ will give clients the most comprehensive set of options to drive their analytics needs: (1) export ActionIQ’s data to any analytics platform of choice, (2) connect its analytics platform directly on top of ActionIQ’s data layer via ActionIQ QueryService, or (3) make the stored data directly available via a Data Share.

ActionIQ Analytics - Non-exhaustive list of tech integrations
ActionIQ Analytics – Non-exhaustive list of tech integrations

Through all these options, clients can create their own dashboards or work with a System Integration partner.

ActionIQ Composable Analytics - Customer Journey Analytics
ActionIQ Composable Analytics – Customer Journey Analytics

Get Better Results, Faster With ActionIQ Analytics

We believe that ActionIQ Analytics will be a game changer for clients looking to get more control, trust, and transparency on their data and customer experience activities.

Discover the future of customer analytics with ActionIQ Analytics. Contact us today to learn how our innovative solutions can transform your business.

Florian Delval
Florian Delval
Director, Technical PMM
For the last decade, Florian’s mission has been to empower enterprise organizations in their digital transformation process via the definition and deployment of a strong Customer Experience Stack. Florian educates enterprise organizations to increase the value of their technology investments in a complex and ever changing environment. Find him on LinkedIn.
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