Skip to content

Cutting Through the Noise: What is the Salesforce Marketing Cloud CDP?

Image showing blog title and ActionIQ logo

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 2 in a series of blog posts exploring different types of CDP vendors, how their products differ from other technologies and what you can do to select the right CDP for your enterprise company. Check out part…

Read More

Cutting Through the Noise: What is the Adobe Marketing Cloud CDP?

Image showing blog title and ActionIQ logo

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 1 in a series of blog posts exploring different types of CDP vendors, how their products differ from other technologies and what you can do to select the right CDP for your enterprise company. The Adobe Marketing…

Read More

How Albertsons Improved CX With CDP-Powered Personalization

Image showing blog title and ActionIQ logo

COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are. Whether that included curbside pickups, home deliveries, subscription offers or personalized in-store experiences, meeting rising consumer expectations became business-critical in a saturated and ever-changing marketplace. And how did brands address these strategic business priorities?…

Read More

How to Take Back Control of Your CX in a Post-Cookie World

Image showing blog title and ActionIQ logo

You may have heard the sky is falling. According to recent headlines, the deprecation of third-party cookies and other changes to anonymous identifiers are “killing the marketing star” and “rewriting the bargain at the center of the internet.” Hyperbole aside, the death of the cookie is a massive change to business as usual for many…

Read More

Storage Isn’t Strategy: 3 Best Practices for Customer Data Management

Image showing blog title and ActionIQ logo

What are the benefits of customer data management for a marketer? It depends on your approach. Collecting and organizing your customer data is essential to extracting valuable insights and informing your decision-making, but it’s only one piece of the customer data management puzzle. Too many businesses confuse customer data management with simply storing customer details…

Read More
Scroll To Top