Archive for March 2021
AdTech Earthquake Part 1: Cracks in the Foundation
A powerful earthquake can rock foundations, destroy our greatest creations and permanently alter large swaths of landscape. The AdTech world is about to experience one such powerful earthquake. We don’t often think about it, but our best practices and complex ecosystems are built atop foundations controlled by a small handful of big tech companies—namely Facebook,…
Read MoreWhat is One to One Marketing?
Nearly 30 years ago, Don Peppers and Martha Rogers published one of the most important business books ever written: “The One to One Future: Building Relationships One Customer at a Time.” Peppers & Rogers predicted a future where brands would use one to one marketing to personalize customer communications and interactions at scale. Their predictions…
Read MoreOur $100M Series C Extension: Why it Happened, What it Means
We are excited to announce a fresh funding infusion, in the form of a $100M Series C extension, barely a year after our initial Series C closing. The extension was led by our existing investors who, having been with us for a long time, clearly see how we have taken the lead position in the…
Read MoreUsing Data Enrichment to Improve Marketing Performance
For brands that seek to put the customer at the center of everything they do, and want to do so at scale, data is the foundation. It all begins with the data set you collect about your customers, directly from your customers. Your all important first party data. In its raw form, however, first party…
Read MoreNew Mandates for Marketing in the Age of Disruption
The Evolving Role of Today’s Enterprise Marketer Marketing today, as always, is responsible for the brand and its relationship with customers – from acquisition to brand preference and ultimately loyalty. But the complexities involved in the pursuit of this goal are now far more diverse and often unpredictable, redefining the mandates of today’s enterprise marketer.…
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