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The Five Ps for Executing a Successful Marketing Plan

In the realm of marketing, there’s a classic concept called the four Ps: product, price, place and promotion. Also known as the “marketing mix,” these key factors make up the necessary components for executing a successful marketing plan. But in today’s world of rising consumer expectations and hyper-personalization, it’s necessary to add a fifth P…

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How Clienteling Builds Long Lasting Relationships With Your Customers

Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever before, and brands are exploring new ways to bring innovative, exciting and personal shopping experiences to their customers’ digitally and brick and mortar stores. It’s no shock that clienteling is a critical attribute of successful retail businesses. If you aren’t…

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