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In the realm of marketing there’s a classic principle called the Four P’s. They forge together to develop the necessary components for executing a successful marketing campaign. But it seems that it’s necessary to add a fifth P, especially when we see the focus on deploying a customer-centric business model; which is people.  Quick History…

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Covid-19 has altered how consumers shop forever. How consumers shop is evolving faster than ever before, and brands are exploring new ways to bring innovative, exciting and personal shopping experiences to their customers’ digitally and brick and mortar stores. It’s no shock that clienteling is a critical attribute of successful retail businesses. If you aren’t…

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