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12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know

12 KPIs Every Marketing and Customer Experience (CX) Pro Must Know As marketers and CX pros, we measure lots of different things. These marketing and customer experience analytics are critically important to the day-to-day operations of our businesses. But certain marketing analytics get elevated to an even more special status: key performance indicator or KPI. …

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6 Techniques for Executing on Behavioral Segmentation

If you read our blog post “What is Customer Segmentation?” you learned that market segmentation is a technique where existing customers are split into groups based on similar attributes or affinities. It covered a range of methodologies for segmentation including demographic, firmographic, psychographic, needs-based, and more. But one of these techniques, behavioral segmentation, is so…

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I placed my first order on Amazon.com December 11th, 1998. It was a book. That’s pretty much all Amazon sold back then. But back then, Jeff Bezos had already set the mission that still drives the company today: to become “Earth’s most customer centric company.” That mission has catapulted Amazon to the rarefied air of…

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How brands must adjust in a post Apple DFA world

How brands must adjust in a post IDFA world  At its Worldwide Developers Conference in June, Apple announced changes to its IDFA, or Identifier for Advertisers, which help advertisers target and track users in apps on iOS devices.  Although Apple won’t fully eliminate the feature, as some feared, it will change the default setting for…

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A marketing stack—also known as a marketing technology stack, or martech stack—is the set of technology marketers use to manage, execute, measure, and improve their marketing efforts.  Unlike enterprise resource planning (ERP) systems or human resources (HR) systems, which are often a single integrated tech suite from one vendor, marketing stacks are made up of…

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