Archive for June 2020
An Introspective on Black Lives Matter and Our Commitment to Change
The past few weeks have been a time of reflection and action as it relates to the experience of Black people in America. Like so many others, at ActionIQ we heard the call to action and have been taking a hard look at our internal workings to get an understanding of what we need to…
Read MoreShould I Buy vs. Build My Customer Data Platform?
A Customer Data Platform (CDP) has become an essential capability for organizations to manage data and enhance their customer-centric strategy. The need for marketers to connect customer data and activate experiences from a single centralized location has unleashed a spectrum of vendor and in-house solutions. However, there are multiple similar offerings that can be easily…
Read MoreComplete Martech Evaluation Guide for Customer Data Platforms
Here’s What You’ll Learn: Why choosing the right martech stack is critical for supporting your personalization strategy How to evaluate a CDP based on its ability to unify your data, analyze your customers, and activate personalized experiences at scale Best practices for selecting the right martech tools —and vendor partners—ideally suited to deliver on your…
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