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Churn Preventions Strategies for Retail

Inside You’ll Learn: Smart approaches for maximizing customer engagement during the COVID-19 crisis Why your CDP and AI are ideal for deploying personalized churn reduction strategies How these strategies help increase purchase rate and preserve revenue and margin With the onset of the COVID-19 crisis, retailers have placed heightened focus on existing customer engagement and…

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You Don’t Know Your Customer Anymore Written by Francesca Danzi, Chief Client Officer / Digital Transformation / Startup Advisor / Keynote Speaker Featured submission originally posted on Linkedin – May 19,2020 Traditional algorithms cannot help in predicting purchase behaviors today because they are based on historical data. Behavior change brought about by Covid19 invalidates much…

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AI in Digital Marketing: How a CDP Unlocks Potential

It is undisputed that, done right, artificial intelligence (AI) technologies can unlock enormous value for marketing organizations. “Marketing leaders who stay focused on AI’s long-term transformational effect on marketing will gain sustainable competitive advantage,” writes Gartner.  As a result, the promise of AI in digital marketing has led to massive investment by everyone from small…

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ActionIQ and Sparkpost join forces to transform customer experience in digital

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance SAN FRANCISCO and NEW YORK – May 12, 2020 – ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world’s largest email delivery and analytics engine that delivers over a third of the world’s email, today…

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Managing the Customer Experience during COVID with American Express and Pearson Education

On 4/30, ActionIQ hosted a virtual forum where executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: Paul Evers, EVP of Financial Services at Merkle, previously an executive…

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