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Marketing Execs and Thought Leaders from U.S. Bank, Sequoia Capital, Pepperdine Graziadio Business School and More on COVID-19 and the New Reality

Customer Experience Management with ActionIQ

On 4/22 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting customer experience management to meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: James Buckhouse, Design Partner at Sequoia Capital, previously holding senior design roles…

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CDP vs CRM: What’s the Difference?

Whats the Difference between a CDP and CRM

I. CDP and CRM—Better Together It is estimated that the average consumer receives upwards of 4,000 marketing messages a day. In such an environment, the modern day marketer must cut through all that noise by personalizing customer interactions ideally through marketing automation. While personalization can take countless forms, it essentially comes down to two things:…

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Marketing and CX Executives from AEO, Kate Spade, Shiseido, Vera Bradley on COVID-19 and Adjusting to Customer Needs

Customer Experience

On 4/14 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to customer experience management and meet rapidly changing customer needs and customer expectations during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Amanda Bopp, VP of Digital Marketing &…

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CMOs and CX Leaders from Ashley Stewart, Google Cloud and More on COVID-19 and the New Reality

On 4/8 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Patrick Adams, Named as one of  Forbes Top 50…

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Transformational Strategies to Emerge Stronger From the COVID-19 Crisis

Transformational Strategies to Emerge Stronger from COVID-19

As I discussed in my previous blog, 3 Strategies to Get Through the Next 90 Days, focusing on surviving in the near term is the highest priority for you as a business leader. But the best short-term plans also serve as a stepping stone to larger goals. Take this as an opportunity to take a…

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