Archive for April 2020
Marketing Execs and Thought Leaders from U.S. Bank, Sequoia Capital, Pepperdine Graziadio Business School and More on COVID-19 and the New Reality
On 4/22 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting customer experience management to meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the panel featured: James Buckhouse, Design Partner at Sequoia Capital, previously holding senior design roles…
Read MoreWhat’s the Difference Between a CDP and a CRM (And Why)?
I. CDP and CRM—Better Together It is estimated that the average consumer receives upwards of 4,000 marketing messages a day. In such an environment, marketers must cut through all that noise by personalizing customer interactions. While personalization can take countless forms, it essentially comes down to two things: Recognizing customers at every touchpoint, understanding the…
Read MoreMarketing and CX Executives from AEO, Kate Spade, Shiseido, Vera Bradley on COVID-19 and Adjusting to Customer Needs
On 4/14 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to customer experience management and meet rapidly changing customer needs and customer expectations during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Amanda Bopp, VP of Digital Marketing &…
Read MoreCMOs and CX Leaders from Ashley Stewart, Google Cloud and More on COVID-19 and the New Reality
On 4/8 ActionIQ hosted a virtual forum where brand executives and industry leaders discussed how they are adapting to manage the customer experience and meet rapidly changing customer needs during the global pandemic crisis. Moderated by ActionIQ’s Ryan Greene and Tamara Gruzbarg, the distinguished panel featured: Patrick Adams, Named as one of Forbes Top 50…
Read MoreTransformational Strategies to Emerge Stronger From the COVID-19 Crisis
As I discussed in my previous blog, 3 Strategies to Get Through the Next 90 Days, focusing on surviving in the near term is the highest priority for you as a business leader. But the best short-term plans also serve as a stepping stone to larger goals. Take this as an opportunity to take a…
Read MoreCX Leaders from Dunkin’, Gap, Theory on COVID-19 and the New Reality
CX Leaders from Dunkin’, Gap, Theory discussed COVID-19, the new customer experience reality, and how they are adapting in real time.
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