Archive for February 2020
Best Practices for CDP-Driven Change Management
Join Ryan Greene and James Meyers of ActionIQ as we discuss best practices for CDP-driven change management and successful implementations.
Read MoreCDP Change Management: Change Comes from Within
Reflecting on my 20+ years in the field of customer analytics, I’ve come to the realization that one of my biggest challenges has always been getting my business counterparts in the organization to look at a customer holistically. I don’t mean this from a data perspective—I’ve seen great success helping bring together disparate data for…
Read MorePlanning for CDP Change Management: A Proven Approach
Early Lesson On Change In the early days of ActionIQ, and only a few months into my tenure, we were in deep conversations with a prospective client about how our technology could transform their personalization initiatives. The prospect had just brought in a new, innovative CMO to drive this transformation across the company. In the…
Read MoreEvent Recap: Taking a Modern Personalization Approach to Retail Banking
“Taking a Modern Personalization Approach to Retail Banking,” with American Express, Citibank, Barclays, JPMorgan Chase, Goldman Sachs and more.
Read MoreHot Take: Salesforce’s Evergage Acquisition
Another week, another acquisition in the CDP space—does this sound familiar?
Read MoreThe CDP Vendor Marketplace or How to Separate the CDP Posers from the Players
Join ActionIQ as we offer up some straight talk on how to make sense of the CDP vendor marketplace.
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