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Leverage Data-driven Retail Analytics

Retail Data Analytics, Blog

Given the growth of e-commerce, the retail industry has plenty of data to leverage, they just don’t have the right resources and tools in place to leverage that data effectively.  #1 The Personalization Imperative Long before there were microchips, there were store owners who tracked sales and inventory, and then used that information to optimize…

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Four Takeaways From McKinsey’s Jason Heller on Achieving Personalization at Scale

Four Takeaways From McKinsey’s Jason Heller on Achieving Personalization at Scale

In his keynote at ActionIQ’s inaugural DynamIQ Exchange conference in New York City, Jason Heller, partner and global lead of digital marketing operations at McKinsey, made a powerful case for personalization at scale and customer data platforms (CDPs) as the core solution to achieve it. The potential market value of personalization is huge, with $1.7-3…

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A Data-First CDP: It’s Like Traveling Without Ever Having to Pack

A Data-First CDP: It’s Like Traveling Without Ever Having to Pack

I travel a lot for my job, and packing is the most stressful part of the process—especially if I want to avoid the hassle and expense of checking a bag. I was traveling to London recently for business, planned to stay on as a tourist for the long weekend, then head to a meeting in…

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ActionIQ Raises $32M to Compete with Adobe and Salesforce on Customer Data

Leading Customer Data Platform, ActionIQ, Raises $32M to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, today announced it has raised a $32M series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75M to compete with…

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Scaling Up the “Little Black Book”: Three Steps to Personalized Journeys

Scaling Up the “Little Black Book”: Three Steps to Personalized Journeys

Remember those little black books store associates used to keep—and how closely they guarded them? They knew first-hand the value of greeting customers by name, understanding their preferences, having insight into past purchases, etc. Essentially, providing personalized journeys, in person. Of course, it would be impossible to scale the little black book model across thousands…

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Retail 2020: Forging Customer Connections through Data

Retail 2020: Forging Customer Connections through Data

2019 has been a year of tremendous challenges as well as opportunities for the retail industry. On one hand, there are still questions about the future of physical stores. Barneys and Lord & Taylor—both venerable New York institutions—closed some of their highest profile locations, including flagship stores. On the other hand, we are in the…

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