Archive for January 2020
Four Takeaways From McKinsey’s Jason Heller on Achieving Personalization at Scale
In his keynote at ActionIQ’s inaugural DynamIQ Exchange conference in New York City, Jason Heller, partner and global lead of digital marketing operations at McKinsey, made a powerful case for personalization at scale and customer data platforms (CDPs) as the core solution to achieve it. The potential market value of personalization is huge, with $1.7-3…
Read MoreClose the Experience Gap with Proven Personalization Capabilities
Join ActionIQ as we discuss a topic that has obsessed us for years—personalization, and why it is vital to close what they call the “Experience Gap.”
Read MoreA Data-First CDP: It’s Like Traveling Without Ever Having to Pack
I travel a lot for my job, and packing is the most stressful part of the process—especially if I want to avoid the hassle and expense of checking a bag. I was traveling to London recently for business, planned to stay on as a tourist for the long weekend, then head to a meeting in…
Read MoreEvent Recap: Taking a Customer-Centric Approach to Insurance and Wealth Management
Taking a Customer-Centric Approach to Insurance and Wealth Management was a lively discussion including BNY Mellon, One Wealth Management & Morgan Stanley.
Read MoreActionIQ Raises $32M to Compete with Adobe and Salesforce on Customer Data
ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, today announced it has raised a $32M series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75M. With over 300%…
Read MoreScaling Up the “Little Black Book”: Three Steps to Personalized Journeys
Remember those little black books store associates used to keep—and how closely they guarded them? They knew first-hand the value of greeting customers by name, understanding their preferences, having insight into past purchases, etc. Essentially, providing personalized journeys, in person. Of course, it would be impossible to scale the little black book model across thousands…
Read MoreRetail 2020: Forging Customer Connections through Data
2019 has been a year of tremendous challenges as well as opportunities for the retail industry. On one hand, there are still questions about the future of physical stores. Barneys and Lord & Taylor—both venerable New York institutions—closed some of their highest profile locations, including flagship stores. On the other hand, we are in the…
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