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Archive for October 2019

AI for Marketing: Myth vs. Reality

AI for Marketing: Myth vs. Reality

Behavioral Data Broke Marketing Before digital, marketing was pretty straightforward. Marketers used customer profiles—derived from transaction and demographic data—to segment and run campaigns across a limited number of channels (primarily direct mail and email). But as consumers moved increasingly online and organizations updated their technology to track behaviors across web, email, mobile apps, and more,…

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Six Principles to Anchor Your Martech Stack Strategy

Six Principles to Anchor Your Martech Stack Strategy

There’s No Such Thing As A Perfect Martech Stack Across All Brands, But… There is a perfect Martech stack for your organization alone. More specifically, your organization’s marketing maturity, technical maturity, personalization goals, and industry all play differentiating factors contributing to your organization’s ideal, ‘moment-in-time’ stack.   Six Core Principles To Guide Your Martech Stack…

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