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Guest Blog – Merkle & ActionIQ: An Unbeatable Duo

Merkle & ActionIQ

Today’s customer journey is complex, but Merkle & ActionIQ can help. The speed at which they make decisions and expect a response is faster than ever. A customer data platform helps you meet your audience in the right moment. Merkle’s expertise in data, technology, and analytics, combined with ActionIQ brings business agility and innovation together…

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Most CDP FAQ Answers Are Too Basic—We Bring Clarity to a Complex Space

CDP FAQ Answers

In our experience, many CDP FAQ answers are too basic, especially given the complexities that CDPs are designed to solve. We believe you should be able to make a fully informed choice and have created FAQs that support accurate decisions. Guiding our CDP FAQ answers are these three principles: Detailed. FAQs are meant to be…

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How to Use Customer Data Segmentation

How to Use Customer Data

When I began working in CRM and analytics, brands segmented audiences in a highly rigid, top-down way. For example, to attract high-value customers (HVCs), they targeted consumers based on a single demographic attribute—for example, a high-income zip codes. Two decades into my career, I still see many brands approach customer data segmentation this way.  …

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Avoid This One Mistake in Constructing an RFP for a Customer Data Platform

Constructing a CDP RFP

Marketers in charge of establishing a single view of their customers face a daunting task. They’re bombarded by vendors in an unregulated Customer Data Platform marketplace including tried-and-true offerings and chameleon imposters. Making an accurate choice when constructing your CDP RFP is not easy! Thankfully, the root cause of failed CDP deployments is something within…

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