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Archive for June 2019

How Marketers Should Assess Marketing Clouds’ Upcoming Customer Data Platforms (CDPs)

Marketing Cloud CDP

It’s a fascinating time for data-driven marketing. Vendors have been heads-down, releasing ever-valuable features towards personalization, and marketing cloud vendors are revealing their much-anticipated customer data platforms (CDPs). Christmas may be coming early. There’s one problem though. If there’s anything bystanders observe about the CDP industry, it’s that building a CDP from scratch takes an…

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Why I Joined ActionIQ and Why Trusted Advice Remains My #1 Goal

First, I want to briefly thank my leaders at ActionIQ for offering me this amazing opportunity. Joining ActionIQ presents two exciting opportunities:  the opportunity to help organizations create informed marketing technology strategies during today’s critical era of digital transformation, and… the opportunity to join a vendor in a must-have technology category with the underpinnings of…

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