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Marketers in the Flow: How an Enterprise CDP Fosters Happy, Hyper-Productive Teams

For developers, it’s called “hack mode.” For drummers, it is being “in the groove. Eminent positive psychologist Mihaly Csikszentmihalyi built his carrying studying this state. It is that wonderful feel we all get when we are immersed in an activity that makes us feel both energized and powerfully focused. Csikszentmihalyi dubbed it the “flow state.”…

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CDPs & the Promise of Omnichannel Choreography (CMSWire TweetJam Recap)

Like any transformative new technology, the world is still trying to wrap its mind around the concept of customer data platforms (CDP). To help separate the hype from the chaff, CMSWire hosted a Tweet Jam last month on CDPs and the promise of omnichannel choreography. The wide-ranging digital discussion attracted an impressive range of thought…

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Radical Relevance: Supercharge Loyalty with the Customer Data You Already Have

With customers never more than a tap away from competitor offerings, customer loyalty is never a given. It is an asset you have to earn over and over again. That is why the customer connections you cultivate are as important as the product you are selling. And to build a quality connection with a customer,…

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