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As Access to Third-Party Data Falls, Marketers Double Down on Their Internal Customer Data

Written by ActionIQ CEO, Tasso Argyros Is third-party customer data going from the next big thing to a thing of the past? If so, what can and should marketers do to respond? Restrictions on third-party data are coming fast and furious. Due to revelations in March of its questionable use of Facebook data, Cambridge Analytica…

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Are You Ready for GDPR? 5 Hard Questions Every Enterprise Should Ask Customer Data Partners

With the advent of GDPR, global brands face new sweeping limits on the way they store, use, and share customer data. “And compliance does not end at the boundaries of your enterprise,” writes Nitay Joffe, co-founder and CTO of ActionIQ, writes in a new article for InsideBigData. The brand’s responsibility also extends to the way…

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