ActionIQ B2B CDP
Deliver person-centric experiences to your business-to-business (B2B) customers.
Customers expect to be treated like people, not accounts. They increasingly aim to self-serve, engage with digital-first content and enter or exit the buyer’s journey via different channels and touchpoints. This complexity is compounded by internal challenges — data is spread throughout the organization, channels have proliferated and the number of buyers and influencers continues to increase.
Match and resolve persistent account and contact profiles across multiple sources to have a complete and accurate customer view.
Combine self-serviced business insights with powerful machine learning models to better understand and predict customers’ needs.
Activate real-time experiences and multi-step journeys across all marketing, sales and customer success channels to increase customer lifetime value.
Enhance & Expand
Shorten sales cycles and spotlight growth opportunities with greater account visibility and intelligence.
Streamline cross-team collaboration by creating and democratizing a single view of accounts and contacts.
Customize buyer, user and other account persona journeys in real time using AI and intelligent orchestration.
B2B CDP Use Cases
Qualify and target high-propensity leads and accounts with customized offers.
Identify converted customers and remove them from paid media campaigns.
Drive more interactions digitally while enabling users to self-serve and make purchases online.
Leverage account and contact data to create segmented user journeys and custom triggers based on usage and persona needs.
Reveal at-risk accounts and automatically trigger churn mitigation campaigns to drive re-engagement and retention.
Target accounts with a high propensity to upgrade, purchase add-ons or explore additional products and services.
Discover what makes ActionIQ the most comprehensive B2B solution.
Seamlessly ingest, cleanse and unify online and offline data across sales and marketing systems, as well as third-party data partners.
Design and orchestrate personalized journeys across the entire customer lifecycle for each account and contact profile.
Intelligently stitch and resolve multiple records to create persistent account and contact profiles.
Leverage predictive analytics for recommendations on the next best action for every account interaction.
Data Integration and Governance
Protect sensitive account and contact data while flexibly integrating with your current and future technology ecosystem.
Insights and Reporting
Track, measure and report on campaign and operational metrics to guide future revenue opportunities and process efficiencies.
A Comprehensive Solution for the B2B Enterprise
Built on our proprietary InfiniteCompute technology — giving your organization the only dynamically scalable CDP that provides unlimited computation power — ActionIQ leverages all known and anonymous customer and account data to build a 360-degree view of your accounts and contacts for highly personalized, impactful customer experiences across account-based marketing, prospecting, conversion, onboarding, growth and retention programs.
See What Our B2B CDP Can Do for You
Complete the form below to learn how ActionIQ can help you deliver B2B customer experiences that drive results.