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Cutting Through the Noise: What is the Amperity CDP?

What is the Amperity CDP - ActionIQ

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company. Check out part 1 on…

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Cutting Through the Noise: What is the Segment CDP?

Segment CDP - What is the Segment CDP - Cutting Through the Noise - ActionIQ

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This article on the Segment CDP is part 3 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company.…

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3 Best Practices for Customer Data Management

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What are the benefits of customer data management for a marketer? It depends on your approach. Collecting and organizing your customer data is essential to extracting valuable insights and informing your decision-making, but it’s only one piece of the customer data management puzzle. Too many businesses confuse customer data management with simply storing customer details…

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How to Boost Customer Loyalty and Retention (and Know the Difference)

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New customer acquisition has long been marketers’ bread and butter, but marketing professionals with their eyes on the ROI prize know customer loyalty and retention are just as important. Customer acquisition costs have been rising faster than customer lifetime value (CLTV) for some time now. In fact, it costs five times as much to acquire…

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What is Tag Management?

To understand what tag management is, we first need to define “tag.” A tag is an invisible piece of digital information — usually JavaScript code or a single-pixel image — embedded into digital content. It’s designed to trigger events (e.g., serving an ad) while also collecting information about users and their behaviors as they interact…

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What is Performance Marketing?

The Performance Marketing Association defines performance marketing as “online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, such as a sale, lead or click.” What Makes Performance Marketing Different? Performance-based marketing flips the paradigm of traditional marketing. In the past, advertisers paid up front to…

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What is RFM Analysis?

The “RFM” in RFM analysis stands for recency, frequency and monetary value. RFM analysis is a way to use data based on existing customer behavior to predict how a new customer is likely to act in the future. An RFM model is built using three key factors: how recently a customer has transacted with a…

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What Are Human-First Mobile Experiences?

Human First Mobile Experiences

A human-first mobile experience turns traditional marketing processes on its head. Instead of designing apps and other experiences around the messages marketers want to push, human-first experiences are architected from the ground up around the needs and/or preferences of individual users—regardless of when, where, why and how they engage with your business. Martin Chow, VP…

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