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Insights From The Forrester New Wave ™: B2B Standalone CDPs, Q4 2021

Insights From The Forrester New Wave ™ B2B Standalone CDPs Q4 2021 - ActionIQ

Over the past few months, research and advisory firm Forrester screened more than 30 customer data platforms (CDP) built for business-to-business (B2B) brands. Fourteen vendors were invited to a formal product evaluation, known as a Forrester New Wave ™. This evaluation includes briefings from vendors, interviews with their customers and a lengthy, request-for-proposal-style questionnaire. The…

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Martech Mastery: Key Differences Between CDPs & MDMs

Differences between CDPs & MDMs

Welcome to episode 3 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy, James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. You can…

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Martech Mastery: CDP Benefits & Cost of Doing Nothing

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Welcome to episode 2 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Check out…

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Martech Mastery: CDP 101

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Welcome to episode 1 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Today’s episode…

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2021 Competitive Market Guide for CDPs

2021 Customer Data Platform Landscape

Why Customer Data Platforms Became A Must-Have Technology Did you know Gartner found Customer Data Platforms (CDPs) to be the least likely technology to be cut from leaders’ budgets during an economic downturn? McKinsey helps explain why by saying: “Personalization is impossible if marketers don’t have the means to understand the needs of customers on…

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What Twilio’s $3.2B Segment Acquisition Means for the CDP Market

Twilio acquires Segment for 3.2 billion dollars

If you’re a marketing technology buyer, chances are you’ve heard of Segment. Their low-cost offering and enormous marketing budget have resulted in market-leading awareness, boosted demand and a unicorn valuation status. Recently, San Francisco-based Segment has doubled down on positioning itself as a Customer Data Platform (CDP) – even going as far as branding a…

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Complete Martech Evaluation Guide for Customer Data Platforms

Complete Martech Evaluation Guide for Customer Data Platforms with ActionIQ

Here’s What You’ll Learn: Why choosing the right martech stack is critical for supporting your personalization strategy How to evaluate a CDP based on its ability to unify your data, analyze your customers, and activate personalized experiences at scale Best practices for selecting the right martech tools —and vendor partners—ideally suited to deliver on your…

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Why Your CDP Vendor Must Bring Change Management Expertise

Why Your CDP Vendor Must Bring Change Management Expertise

Prior to joining ActionIQ, I served as an analyst at a well-known industry research firm. I was privileged to advise over 200 clients on their CDP initiatives. On numerous occasions, I received a phone call that went something like this: Senior marketing executive at major brand: “We bought a CDP.” Me: “How’s it going?” Marketing…

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