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Top 10 Mistakes Brands Make When Buying a Customer Data Platform

Top 10 Mistakes Brands Make When Buying a Customer Data Platform/CDP Buying Mistakes

Research shows that exceptional customer experiences easily beat out low prices and innovative products and services in terms of importance to digital shoppers. In fact, three out of four consumers will spend more to buy from companies that provide solid CX. But in order to provide the experiences consumers want, brands require customer insights. That’s…

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How Enterprise Brands Can Simplify the CDP Market

How Enterprise Brands Can Simplify the CDP Market

Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof. Seen as an emerging technology not too long ago, now nearly 90% of brands say they’ve either already deployed a CDP or are planning to. But what started as a straightforward technology proposition has gotten more complicated. A…

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3 Tactics to Turn Shoppers Into Brand Fans From Canadian Tire

3 Tactics to Turn Shoppers Into Brand Fans From Canadian Tire and ActionIQ

Brand loyalty helps industry leaders outperform their competitors. And with the seasonal uptick in shopping activity, the holiday season is the ideal time to turn shoppers into brand fans that come back again and again. Retail company Canadian Tire Corporation — which includes brands across the automotive, hardware, sports, leisure and housewares sectors — knows…

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3 Takeaways for Post-Cookie Acquisition From Michael Kors

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Third-party cookie deprecation is forcing brands across industries to change how they assemble, analyze and activate customer data. And as companies scramble to augment their approach to prospecting and conversion use cases for a cookieless world, those that have already invested in authenticated first-party data have a head start. Luxury fashion brand Michael Kors has…

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3 Ways to Optimize Omnichannel Marketing With Your CDP

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Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if they missed the funeral. The different stages of the customer journey — awareness, consideration, decision, customer retention — remain the same, but what used to be a straight line now looks like a squiggly drawing sketched by a child. That’s…

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How Condé Nast Achieved CX Sophistication With Its CDP

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There are leaders and laggards in every industry, and the leaders all have one thing in common: They put customer experience at the center of their strategy. But achieving customer centricity — proven to boost customer satisfaction by 20-30% — requires swapping the status quo for a more sophisticated approach. While customer data is every…

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3 Ways to Power Personalized Customer Experiences With Your CDP

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There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality. Now it’s difficult to imagine not being able to call, text or email people whenever and wherever you want using the computer in your pocket. Today’s innovations have a way of becoming tomorrow’s expectations — and…

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3 Ways to Increase Speed to Market With Your CDP

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Psst! Want to know the secret to being a market leader? Hint: It requires actually leading. How fast you transform ideas and opportunities into campaigns and customer experiences directly impacts your ability to stay ahead of competitors. But making the right decisions quickly can’t be done in the dark. To gain a competitive advantage, you…

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Improving B2B CX With Stronger 1st-Party Data

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Rising consumer expectations and a competitive business landscape mean it’s never been more important to know who your customers are. And with the disappearance of anonymous third-party data for audience insights and targeting, business-to-business brands must do so using their own data. While B2B companies have long been on the cutting edge of personalized customer…

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