Modernize All Your Customer Experiences with a Customer Data Platform
The Challenge
It’s impossible to keep up with modern customer experience expectations if you are stuck on old campaign management technology. Tools like Unica, Teradata CIM, and SAS Campaign were built for the pre-digital era and have not been updated in years. Migrating years of campaigns and processes is not an easy task, but the cost of falling further behind is existential to your business.
Analyst Perspective
Lines Continue to Blur
“I've been watching many of these tools for 15 years, and one thing to learn is that these are declining toolsets. RSG evaluates several of these offerings in our Digital Marketing, Enterprise Portals, and Social-Collaboration marketplace streams, and they all had this in common: they are mostly legacy offerings, in long-term decline.”
Tony Byrne
Founder
Real Story Group
Why ActionIQ
ActionIQ is the only CDP with the proven track record of migrating $1B+ brands off legacy campaign management tools to a modern agile customer experience stack under budget and ahead of schedule
Transformational Growth
Reduce time to market by 75%, increase campaign velocity by 4x, and reduce stack complexity and cost with a CDP
All Your Data
Leverage 100% of your customer data - both offline and digital data
Across Your Teams
Empower your marketing, service, and sales teams towards one customer-centric goal
Every Experience
Orchestrate journeys and real-time experiences across every customer-facing channel
A Modern Solution Built to Scale with Your Business
Traditional data systems can't keep up with modern business requirements, and marketing clouds can't scale to modern data requirements. ActionIQ combines data and experience capabilities within a single platform to empower your entire organization.
Capabilities
Customer 360
Unify your data and build a single comprehensive view for all your customers
Data Agility & Governance
Centralize where your data lives, who has access to it, and how it is used across your systems
Self-Service Insights
Generate accurate insights in real-time, with the click of a button, and without asking for IT support
Predictive Modeling
Deploy white-box modeling powered by all your data and trained on your particular customers and business needs
Audience Orchestration
Go beyond pure insights to action, directly apply everything you learned to orchestrated experiences across all your touchpoints
Test and Measurement
Innovate through experimentation, testing and validating your strategies across all your channels from a single platform
ActionIQ for Your Industry
Financial Services
Orchestrate direct, digital-first experiences that give your clients the products and services they need to navigate their financial lives
Media & Advertising
Deploy orchestrated user experiences that drive subscription growth and new product revenue, reducing dependence on advertising
Retail & CPG
Orchestrate memorable products and experiences across the full customer lifecycle and all your channels – driving sustainable loyalty and retention
Technology
Drive effective buyer journeys across multiple individuals who may use, buy or influence decisions around your product
FEATURED CONTENT
Forrester TEI Report
To measure the ROI of our clients’ deployments, ActionIQ commissioned Forrester Research to conduct a Total Economic Impact (TEI) Study that measures the business benefits of deploying ActionIQ's customer data platform (CDP).
Trusted by Industry Experts
See how the world's leading brands are powering authentic customer experiences with ActionIQ. The CDP Blueprint Workshop provides business leaders with a structured process to define their vision and actionable steps towards accelerating their digital transformation. This workshop is the foundation of every ActionIQ CDP initiative to ensure implementation success, speed to value, and superior ROI.
