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Top 10 Mistakes Brands Make When Buying a Customer Data Platform

Top 10 Mistakes Brands Make When Buying a Customer Data Platform/CDP Buying Mistakes

Research shows that exceptional customer experiences easily beat out low prices and innovative products and services in terms of importance to digital shoppers. In fact, three out of four consumers will spend more to buy from companies that provide solid CX. But in order to provide the experiences consumers want, brands require customer insights. That’s…

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Customer Identity Terminology From A to Z

Customer Identity Terminology from A to Z - ActionIQ

You have to appreciate the irony: Asking someone to define the concepts around “customer identity” — the entire point of which is helping brands understand who someone is and what they’re doing with greater certainty — will get you a grab bag of uncertain answers. Take “identity resolution,” for example. Depending on who you’re talking…

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How Enterprise Brands Can Simplify the CDP Market

How Enterprise Brands Can Simplify the CDP Market

Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof. Seen as an emerging technology not too long ago, now nearly 90% of brands say they’ve either already deployed a CDP or are planning to. But what started as a straightforward technology proposition has gotten more complicated. A…

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4 Tips for Succeeding With CDP Implementation

Succeeding With CDP Implementation

From ever-evolving regulations to the loss of third-party cookies, data-driven marketing is only getting harder. And while customer data platforms (CDP) are the solution for many brands, CDP implementation is easier said than done if you don’t know where to start. How can brands be sure they’re not only selecting the right technology, but also…

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