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Cutting Through the Noise: What is the Amperity CDP?

What is the Amperity CDP - ActionIQ

The customer data platform (CDP) market is confusing — but it doesn’t have to be. This is part 4 in a series of blog posts exploring different types of CDPs, how they differ from other technologies and what you can do to select the right vendor for your enterprise company. Check out part 1 on…

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Insights From The Forrester New Wave ™: B2B Standalone CDPs, Q4 2021

Insights From The Forrester New Wave ™ B2B Standalone CDPs Q4 2021 - ActionIQ

Over the past few months, research and advisory firm Forrester screened more than 30 customer data platforms (CDP) built for business-to-business (B2B) brands. Fourteen vendors were invited to a formal product evaluation, known as a Forrester New Wave ™. This evaluation includes briefings from vendors, interviews with their customers and a lengthy, request-for-proposal-style questionnaire. The…

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3 Ways B2B Brands Can Win in a Cookieless World

3 Ways B2B Brands Can Win in a Cookieless World From ActionIQ

Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to business-to-business (B2B) success. Seventy-seven percent say personalization strengthens customer relationships, and 55% say it drives more conversions. But no one said it was easy. Forty-two percent of marketing and sales teams admit they struggle to deliver personalized customer…

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Martech Mastery: Key Differences Between CDPs & MDMs

Differences between CDPs & MDMs

Welcome to episode 3 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy, James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. You can…

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