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4 Winning CDP Strategies for the Insurance Sector

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Consumer expectations for seamless and intuitive experiences across brand touchpoints continue to rise across all industries, but this trend is especially relevant for insurance carriers. Similar to how Amazon, Uber, Netflix and others have raised the bar for traditional products and services with greater convenience and personalization, the insurance industry is experiencing an influx of…

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3 Top-of-Funnel Marketing Tips for a Post-Cookie World From Neustar

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The effectiveness of using third-party cookies for user addressability and profiling has been diminishing for some time — from Apple’s Safari web browser blocking the ability to leverage third-party cookies in 2017 to the recent announcement that Google Chrome will no longer support them in 2023. Third-party cookies previously enabled brands to track users across…

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How to Power Holiday Success With Your Customer Data

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The holiday season is rapidly approaching, and with it a massive opportunity for retail brands. After seeing a huge surge in e-commerce growth last year, retailers are poised to capitalize on a 7% boost in sales from November to December in 2021. This increase — the second-highest growth rate in 20 years — is forecasted…

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Martech Mastery: CDP Benefits & Cost of Doing Nothing

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Welcome to episode 2 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Check out…

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3 Ways to Optimize Omnichannel Marketing With Your CDP

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Digital transformation killed the “straight line” sales funnel, but lots of businesses act as if they missed the funeral. The different stages of the customer journey — awareness, consideration, decision, customer retention — remain the same, but what used to be a straight line now looks like a squiggly drawing sketched by a child. That’s…

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How Condé Nast Achieved CX Sophistication With Its CDP

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There are leaders and laggards in every industry, and the leaders all have one thing in common: They put customer experience at the center of their strategy. But achieving customer centricity — proven to boost customer satisfaction by 20-30% — requires swapping the status quo for a more sophisticated approach. While customer data is every…

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Martech Mastery: CDP 101

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Welcome to episode 1 of Martech Mastery — a new video series from ActionIQ’s Head of Martech Strategy James Meyers. As a former analyst for one of the world’s most respected technology research and advisory firms, James wants to help you make great technology decisions and look like an expert in the process. Today’s episode…

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