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Audiences: Giving Marketers the Power of a Data Analyst

Through a dynamic visual interface, Audiences gives marketers the power of a data analyst—so they can engage in an iterative, real-time conversation with their customer data, 100% on their own. We will cover how Audiences, is an application available on top of the AIQ platform that helps improve audience interaction and engagement.  The Data Democratization…

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Is Digital Marketing Dying?

The end of digital media

The End of Digital Media and Marketing As We Know It “We live in an age of manipulation. An extensive network of commercial surveillance that tracks our every move and a fair number of our thoughts.” So reads the opening line of a recent Wired Magazine article questioning the effectiveness of micro-targeted advertising and whether…

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