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What Is Customer Lifetime Value?

Customer lifetime value (CLV) is the total revenue a single customer spends with your business over the entire span of their relationship with your brand. It’s one of the single most important metrics you can track. And for customer experience (CX) professionals and marketers, it’s an absolutely fundamental “North Star” key performance indicator (KPI). Succinctly…

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Converting Brick and Mortar-Only Customers into Omnichannel Shoppers

In this blog,  you’ll learn How omnichannel retailing drives more revenue, margin and repeat purchases Why certain shoppers opt for the brick and mortar customer experience Techniques for migrating store-only shoppers to the digital channel In the spring of 2020, the omnichannel retailer landscape saw an entire channel go down. Unlike the infamous holiday season,…

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CDP vs DMP: Choose the Right Data Platform for Your Business Needs

CDP vs DMP, Martech Technology

CDP vs DMP: How are these two marketing technology solutions different? In this blog, we will explore the two types of platforms —  CDPs vs. DMPs — that are helping marketers make more informed decisions. Customer data platform (CDPs) and data management platforms (DMPs) are essential components of a data-driven marketing tech stack. Each solution…

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2021 Competitive Market Guide for CDPs

2021 Customer Data Platform Landscape

Why Customer Data Platforms Became A Must-Have Technology Did you know Gartner found Customer Data Platforms (CDPs) to be the least likely technology to be cut from leaders’ budgets during an economic downturn? McKinsey helps explain why by saying: “Personalization is impossible if marketers don’t have the means to understand the needs of customers on…

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Is Your CX stack Smart Enough for the Omnichannel World?

customer experience stack

Customer experience (CX) is the new battleground for practically all industries, and central to winning the battle for the customer’s loyalty is the ability to understand their needs and changing preferences. To produce a better overall customer experience, brands need to realize it’s more than just adding a live chat feature for conversational support or…

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