Skip to content

CDP Change Management: Change Comes from Within

Change Management with in your digital transformed organization

Reflecting on my 20+ years in the field of customer analytics, I’ve come to the realization that one of my biggest challenges has always been getting my business counterparts in the organization to look at a customer holistically. I don’t mean this from a data perspective—I’ve seen great success helping bring together disparate data for…

Read More

Planning for CDP Change Management: A Proven Approach

Implementing a CDP, people and processes are key

Early Lesson On Change In the early days of ActionIQ, and only a few months into my tenure, we were in deep conversations with a prospective client about how our technology could transform their personalization initiatives. The prospect had just brought in a new, innovative CMO to drive this transformation across the company. In the…

Read More
Scroll To Top