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3 Reasons Out-of-the-Box Artificial Intelligence Falls Short

Nitay Joffe - why out-of-the-box AI for marketers falls short

To unlock value hidden in customer data, brands have been adopting Artificial Intelligence (AI) solutions at a breakneck pace. However, if your brand is relying on out-of-the-box algorithms, you may be missing out on the true value of AI—i.e. the hidden insights that only your own unique data of your unique set of customers base…

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