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Will marketing clouds solve your customer data challenges?

If you thought a marketing cloud would solve your customer data woes, you may want to think again. “An MC may still require you to stitch together data and connect it to execution systems — even after you thought you had handed off the problem once and for all,” writes argues ActionIQ CEO Tassos Argyros…

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Four Steps To Keep Data Scientists In Their Happy Place

Data scientists love the analytical work of building and testing new algorithms. Data wrangling—the work of hunting for, validating, connecting, and combining data sets—not so much. In a new article published by Forbes Tech Council, ActionIQ’s co-founder and CIO Nitay Joffe writes about his experience as a software engineer at Facebook, where faced exactly this…

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