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The “Data Donut Hole” in ESPs

If you’re like most marketers, you store data in a warehouse like Hadoop, Oracle, or Teradata, which captures billions of customer event and transaction details. In theory, you expect to use all that rich data to better personalize customer experiences and marketing, specifically emails. While the Marketing Cloud ESPs claim they can ingest all your…

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Marketing Clouds Have a Data Donut Hole. It Isn’t Sweet

Marketing clouds offer tremendous benefits. As a one-stop-shop, they give you the ability to have all your marketing tools, applications, and data easily accessible and integrated. Also, you don’t have to deal with IT overhead.  That’s the theory. In reality, the large marketing clouds of Adobe, Oracle and Salesforce were built by acquiring companies with…

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