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No Black Boxes

  Last week we published our second chapter in our blog post series on an Enterprise Customer Data Platform. The second chapter was on Freedom & Flexibility. In this chapter we talked about ensuring marketing gets access to the data needed to make decisions and change course on the fly. The first chapter was on…

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Data: Freedom & Flexibility

Last week we published our first chapter in our series on an Enterprise Customer Data Platform (CDP). Our first chapter discussed how we’re only using 1% of our data and how to change that to ensure you’re getting the most out of your data. In chapter two we talk about Freedom & Flexibility. Chapter 2:…

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