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Discount Less, Analyze and Test More During the Holidays

Black Friday. The phrase alone can send shivers down the retail marketing spine. But, over time, it has transformed from a one-day, brick-and-mortar, consumer-driven shopping mania to drawn out hype and discounts weeks (and now months) ahead of time. Black Friday isn’t just a day any more–it’s an entire season. According to research from Market…

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